DEUX is a plant-based functional foods company specializing in vegan and gluten-free cookie doughs and dessert spreads, developed in consultation with naturopathic doctors.
All products are rich in vitamins and supplements. The cookie dough line was initially launched with three flavors: Chocolate Chip, Brownie Batter, and Peanut Butter.
The cookie dough is made using ingredients such as oats, nut butter, vanilla, maple syrup, coconut sugar, water, and flaxseed. Quality is further enhanced with additional ingredients like amino acids, pea protein, mushrooms, vitamin D, and elderberry.
None of the products contain dairy, eggs, or gluten. The cookie dough is available in 11 individual flavors: Chocolate Chip, S’mores, Cinnamon Roll, Peanut Butter Cup, Brownie Batter, Birthday Cake, Pumpkin Spice, Pink Frosting, Sweet & Salty Oatmeal, Sugar Cookies, and Space Brownie.
Each jar costs $16. The company has also recently launched Glazed Donuts, priced at $16. They offer spreads in various flavors, including Birthday Cake Spread, Chocolate Hazelnut Spread, and Cookie Butter Spread.
| Company Name | Deux Foods, Inc. |
| Founder | Sabeena Ladha |
| Founded | Oct 2020 |
| Product | plant-based functional foods |
| Asked For | $300k for a 10% equity |
| Final Deal | No Deals |
| Shark | No Sharks |
| Episode (Shark Tank USA) | S13 E6 |
| Air Date | Nov 12, 2021 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Los Angeles, California, United States |
| Lifetime Worth (Sales) | $2.5M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
How Was The Shark Tank Pitch Of Deux Foods?
She asked the Sharks for $300,000 in exchange for 10% equity. The founder provided samples of the product to all the Sharks, and Mark Cuban liked the taste. Kevin O’Leary expressed concern about the 110 calories per serving but was informed that this depends on the serving size. The founder emphasized her focus on clean ingredients rather than calorie count.
From October to December 2020, the company generated $70,000 in revenue. In 2021, revenue reached $630,000, and it is projected to hit $1.2 million by the end of this year. The founder had secured approval from the Whole Foods chain before appearing on Shark Tank.
Each jar costs $3.70 to produce and is sold for $15. The company has raised $1 million at a $6 million valuation. Robert Herjavec stated that he does not like sweets and chose not to invest. Similarly, Lori Greiner and Nirav Tolia felt it was not the right match for them and opted out.
Kevin O’Leary indicated that he would not consume this type of food and also declined to invest. Mark Cuban decided not to invest as well. Consequently, Sabeena left Shark Tank without securing any investment.
Finalize: Deux Foods didn’t get the deal in Shark Tank.
Deux Shark Tank Update
As of December 2022, the company’s food products are available in 868 stores across the United States, including 132 stores in Los Angeles. In March 2022, the business showcased its products at the Natural Products Expo. On April 19, 2022, the company collaborated with social media influencer Amanda Hirsch.
In September 2022, Sabeena teamed up with Tscpodcast to release a podcast. By November 2022, she had listed her products on Walmart, with the first two locations in Texas and Louisiana.
What Is Deux Net Worth?
The estimated net worth of Deux is $3 million, based on the company’s lifetime sales and current valuation. The headquarters are located in Los Angeles, California, United States. The company employs approximately 2 to 20 people.
