Diaper Dust, a startup based in Winterville, North Carolina, was founded in 2018 by Unofficial. This company specializes in a unique powder designed to neutralize diaper odors effectively.
The founder, inspired by her own experience with her child’s diapers, developed this product as a better alternative to conventional fragrance powders, which often fail to fully eliminate smells.
Diaper Dust’s formula combines sodium bicarbonate and activated charcoal to tackle unpleasant odors in a revolutionary way. This innovative solution eliminates the need for additional diaper pails and plastic bags.
On Shark Tank, the founder sought $75,000 in exchange for 40% equity in her company, highlighting the product’s potential to be a game-changer for parents seeking effective odor control.
| Company Name | Diaper Dust |
| Founder | Regina Crisci |
| Founded | 2018 |
| Product | Deodorizing Powder |
| Asked For | $75k For 40% Equity |
| Final Deal | $75k For 40% Equity |
| Shark | Mark Cuban |
| Episode (Shark Tank USA) | S13 E14 |
| Air Date | Feb 25, 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Winterville, North Carolina, United States |
| Lifetime Worth (Sales) | $1.5M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Diaper Dust?
Regina Crisc is the founder of Diaper Dust, a company she established in 2018. Regina, who holds an Associate of Arts and Sciences (AAS) in Registered Nursing from Frederick Community College, previously worked for seven years in a nursing home as a Floor Nurse, Manager, and Assistant Director. She has also spent the past three years as an IMC contract nurse at a Level 1 trauma center in Eastern North Carolina.
Frustrated by the persistent odors from her baby’s diapers despite trying various solutions—from double-bagging to high-end diaper pails—Regina was inspired to create Diaper Dust. She found that even the best diaper pails merely trapped odors, only to have them absorbed by the plastic.
Regina’s product, Diaper Dust, addresses this issue by using a blend of sodium bicarbonate and activated charcoal to neutralize odors effectively. The product has been well-received even before its appearance on Shark Tank, offering parents a reliable solution to combat diaper smells.
Did Diaper Dust Get a Deal on Shark Tank?
Regina Crisci, the founder of Diaper Dust, pitched her product on Shark Tank by sharing the story of her child, which resonated with the Sharks. She explained the product’s features and her plans for scaling it, providing a clear vision of how it could succeed.
Regina sought an investment of $75,000 in exchange for 40% equity in the company. Mark Cuban saw the potential in Diaper Dust and agreed to invest $75,000 for the 40% equity stake.
Diaper Dust Shark Tank Update
After Regina Crisci’s appearance on Shark Tank, the response to Diaper Dust was overwhelmingly positive. Mark Cuban showed a great deal of interest in the product and asked many questions during the pitch. Regina anticipated a surge in sales following her Shark Tank appearance, and her expectations were met.
On Instagram, Regina shared the impact of the Shark Tank episode, revealing a significant increase in orders from the United States and numerous inquiries from Canada. She announced plans to start shipping to Canada soon. Regina also addressed concerns about the authenticity of the show and the investment, affirming that both were genuine.
Diaper Dust is available on Amazon and the company’s website, where it has received a commendable 4.5 out of 5 stars from users. Following the Shark Tank deal, the product sold out within weeks. Regina posted a photo on Instagram showing her packaging thousands of products.
The deal with Mark Cuban was finalized in February 2022. As of now, Diaper Dust’s lifetime sales are estimated at $1.5 million.
What Is The Diaper Dust Net Worth?
Diaper Dust, despite its innovative approach to tackling diaper odors, was valued at only $187,000 during its Shark Tank pitch. This valuation reflected its modest revenue and growth rate at the time. Given the limited sales numbers, profit margins, and demand, the company’s worth is estimated to be between $100,000 and $300,000.
Since its inception in 2018, Diaper Dust has faced relatively few issues, though the COVID-19 pandemic presented some challenges. Despite these hurdles, the company has managed to sustain its operations and is still in business as of April 2024. With few competitors in the market, Diaper Dust holds a niche position, which could potentially offer opportunities for growth in the future.
