Everything Legendary is a plant-based vegan burger company based in Washington, DC. While the burger is entirely meat-free, its recipe delivers a flavor comparable to real meat.
The burger is made with protein, coconut oil, two types of paprika, dried herbs, dried citrus, and broth. It is completely plant-based, soy-free, and gluten-free.
Everything Legendary offers four variants of their burger: the classic, cheddar cheese-infused, cayenne pepper cheese-infused, and pepper jack cheese-infused versions. These burgers are available in three different pack sizes: 4, 8, and 16.
To enhance the flavor, they also offer special recipes, including Vegan Shiitake Burgers, Spicy Guac Burgers, and Smokin’ Hot Vegan Tacos.
| Company Name | Everything Legendary |
| Founder | Jumoke Jackson, Duane Myto, Danita Claytor |
| Founded | 2019 |
| Product | High-Quality, Gourmet, Plant-Based Burgers |
| Asked For | $300k for 10% Equity |
| Final Deal | $300k for 22% Equity |
| Shark | Mark Cuban |
| Episode (Shark Tank USA) | S12 E15 |
| Air Date | Feb 26, 2021 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Lanham, Maryland, United States |
| Lifetime Worth (Sales) | $50M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Everything Legendary?
Duane Mayko is the founder of Everything Legendary. He was inspired to create the product from his mother’s plant-based meals. Duane earned his degree from Morgan State University in Baltimore, Maryland.
Danita, a strategist with extensive knowledge of healthy eating, graduated from Bowie State University in Bowie, Maryland. She previously worked as an educator and cheerleading coach, which gave her insight into promoting healthy lifestyles among young people.
Jumoke, the company’s chef, is passionate about cooking and brings his culinary expertise to the creation of their plant-based burgers.
Did Everything Legendary Get a Deal on Shark Tank?
Jumoke, Duane, and Danita, co-owners of Everything Legendary, appeared on Shark Tank seeking $300,000 in exchange for 10% equity.
Their 4-pack of burgers costs $20 to make and sells for $45, while their 8-pack costs $40 and sells for $75, giving them a 53% profit margin in their online sales model. However, their burgers are priced 30% higher than their competitors. Duane explained that this is because they offer a premium, plant-based product made with high-quality ingredients. Each burger contains 250 calories, which surprised the Sharks.
When the business launched in June 2019, they had $165,000 in sales. Although they lost a few months of sales during the COVID-19 pandemic, their profit to date was $53,000. Remarkably, they achieved these sales without any digital marketing, relying solely on word of mouth due to the quality of their product.
Barbara Corcoran expressed concern about the price difference between their product and competitors, considering it a major challenge, and decided not to invest. Kevin O’Leary also passed, stating that the valuation was too high for a business that was not yet profitable.
Mark Cuban, however, made an offer of $300,000 for 25% equity, citing the amount of work needed for success. Duane countered with 20%, but Mark settled on 22%, and the deal was finalized.
Everything Legendary Shark Tank Update
Mark Cuban signed a deal with Everything Legendary, committing to help grow the business and enhance its marketing efforts. According to a report from November 2021, this partnership was finalized, and following the episode’s airing, they collaborated with a co-packer to produce 400,000 burgers daily.
The burgers are now available in 310 targeted stores across various U.S. states, including the Washington D.C. area, Southern California, the Chicago region, and New York City. Notable grocery chains carrying the product include Giant Food, Safeway, Acme, Target, Ralphs, and Kings Food Markets.
By 2021, the company was projected to generate $10 million in revenue, with a notable spike in sales after the Shark Tank episode aired, resulting in $250,000 in sales, according to Jackson’s Facebook update. The company’s success was highlighted in Shark Tank Season 13, Episode 11, which saw $1.7 million in sales within just seven months of airing.
The burger team estimated they would achieve $28 million in sales by the end of 2022. In February 2022, the company raised $6 million in a funding round from investors, including CircleUp Growth Partners and General Mills’ 301 Inc. With this new funding, they also launched additional products, such as vegan boneless wings, sausages, and breakfast patties.
As of now, their products are available in 1,500 retail stores across the U.S., including Target and Publix. The owners aim to expand to 5,600 retail locations by the end of 2022. By March 2023, their products had grown from being in 310 Target stores to 1,000 stores nationwide. In April 2023, they secured a deal with Kroger, placing their products in 1,000 Kroger stores across 15 states.
Additionally, the company rebranded its official website from eatlegendaryvegan.com to golegendary.com. In May 2023, they partnered with Bowie State University to provide a vegan burger and taco bar for students.
Everything Legendary experienced significant success after securing funding from Shark Tank, and their sales surged post-episode. Jumoke Jackson, Duane Mayko, and Danita Claytor are being closely followed for further updates on their company.
Initially, Everything Legendary did not invest in paid marketing; most sales came through word of mouth due to the deliciousness of their burgers.
After partnering with Mark, the company’s growth accelerated, and they aimed for $28 million in sales by the end of 2022. However, amidst this success, Jackson’s ex-wife, Renee E. Warren, filed a lawsuit against him regarding financial matters.
The company’s website currently attracts over 13,000 visitors monthly, contributing to robust sales from both online and retail channels.
With the new funding, they have invested significantly in marketing and now boast 37.1k followers on Instagram.
What Is The Net Worth of Everything Legendary?
Mark Cuban signed a deal with Everything Legendary at a valuation of $1.3 million. Last year, the company achieved impressive sales figures. Based on its sales performance and current valuation, Everything Legendary is estimated to be worth $60 million.
Yes, Everything Legendary is still in business as of April 2024.
