Frescos Naturales is a Boulder, Colorado-based healthy beverage company offering drinks in flavors such as Sparkling Rosa de Jamaica, Sparkling Tamarindo, Sparkling Maracuyá, Sparkling Piña, Guayaba, and Sparkling Mango.
The beverages are made using water, fruits, grains, seeds, flowers, and sugar, with each can priced at $19.99. These drinks are available in 57 retail stores across the United States.
| Company Name | Frescos Naturales |
| Founder | Juan Ignacio Stewart |
| Founded | Dec 2020 |
| Product | Natural Latin American Special Drinks |
| Asked For | $130k for 8% equity |
| Final Deal | $130k for 25% equity |
| Shark | Daniel Lubetzky |
| Episode (Shark Tank USA) | S14 E12 |
| Air Date | Jan 20, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Boulder, Colorado, United States |
| Lifetime Worth (Sales) | $650k *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Frescos Naturales?
Juan Ignacio Stewart is the founder and CEO of Frescos Naturales. A graduate of the University of Colorado Boulder with a degree in Film Studies and Media Production, Juan initially worked as a media arts director and teacher.
In 2015, he started a business called Green Belly Foods before transitioning to the beverage industry with Frescos Naturales.
How Was The Shark Tank Pitch Of Frescos Naturales?
Juan Stewart pitched Frescos Naturales on Shark Tank, seeking $130,000 for 8% equity. He highlighted the brand’s use of natural ingredients and its cultural relevance, especially the popularity of Jamaica among Latin Americans. The business initially launched with a single flavor and achieved $182,000 in sales in its first year. By 2022, sales reached $100,000 mid-year, with projected year-end sales of $330,000 to $350,000 and an anticipated $850,000 in 2023.
The Sharks appreciated the concept but were hesitant to invest:
- Daymond John, Kevin O’Leary, and Lori Greiner declined due to concerns about scalability and profitability.
- Mark Cuban praised the presentation but disliked the business model.
- Daniel Lubetzky recognized the product’s potential but stated it was not yet investable.
Kevin O’Leary offered $130,000 for 30% equity, which Juan countered with 20%, but no agreement was reached. Daniel offered a deal at 25% equity, which Juan accepted, contingent on support with production financing.
Finalize: Daniel Lubetzky invests $130k in exchange for 25% equity.
Frescos Naturales Shark Tank Update
Following the Shark Tank episode aired on January 20, 2023, the Frescos Naturales website experienced a traffic surge, causing it to crash.
Many people had shared the photo of the website crash on 𝕏.
Juan Stewart later updated customers via Instagram, sharing the team’s efforts to improve packaging and meet demand. The brand’s products are now available on King Soopers’ online store, further expanding their reach.
The Shark Tank appearance also increased brand recognition in Boulder, Colorado, and beyond, drawing attention from new customers.
What Is Net Worth of Frescos Naturales?
Frescos Naturales’ estimated net worth is $520,000. The beverage industry in the United States was valued at $88.77 billion in 2023, with increasing demand for health-focused beverages made from natural ingredients.
Frescos Naturales is positioning itself within this growing market, leveraging its unique offerings and cultural appeal to carve out a niche.
