Wildwonder is the world’s first sparkling prebiotic beverage, featuring vegan probiotics, prebiotic plant fiber, herbs, and luscious fruits. Each drink contains just 6g of sugar and is made with fruit flowers.
Founded by Rosa Li in 2017 as Tea Crush and rebranded to Wildwonder in 2018, the company began shipping its products to 100 independent retailers and over 300 offices in 2020.
On September 15, 2021, Rosa Li raised $2.1 million in seed funding to expand the business, aiming to transition from Silicon Valley to becoming a national brand.
Rosa Li appeared on Shark Tank Season 14, Episode 11, seeking $500,000 for 5% equity, valuing the company at $10 million. Li’s goal is to establish Wildwonder as a leading brand in the wellness beverage category.
Wildwonder’s sparkling super herb prebiotic beverages are designed to support digestion, brain health, and more. They come in five flavors: Guava Rose, Strawberry Passion, Mango Gold, Peach Ginger, Pear Turmeric, and Lemon Ginger. Each drink has 6g of sugar, 0g of fat, and 0g of protein.
A pack of 12 cans costs $42.00, or $36.96 with a subscription, offering a 12% discount. The company donates 5% of its profits to empower women and marginalized communities.
Wildwonder is available at The Fresh Market, Sprouts, Goods Mart, Sunlife Organics, Amazon, and on the company’s website.
| Company Name | wildwonder |
| Founder | Rosa Li |
| Founded | 2018 |
| Product | Healing drinks |
| Asked For | $500k for 5% equity |
| Final Deal | $500k for 6% equity + 3% advisory shares |
| Shark | Tony Xu |
| Episode (Shark Tank USA) | S14 E11 |
| Air Date | Jan 13, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | South San Francisco, California, United States |
| Lifetime Worth (Sales) | $4 Million *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
How Was The Shark Tank Pitch Of Wildwonder?
After entering Shark Tank, Rosa Li shared that her grandmother taught her the philosophy of “food as medicine,” which had a positive impact on her stomach. Li asked the sharks for $500,000 in exchange for 5% equity.
Lori Greiner tasted the Guava Rose flavor and noted that it tasted like rose water. Each can contains 35% fewer calories, 90% less sugar than soda, and 50% less sugar than kombucha. Tony Xu reminisced about their shared school days, and Li appreciated the acknowledgment.
Rosa Li, who grew up in China and was raised by her grandparents for 12 years while her parents immigrated to America, struggled with English when she arrived in the U.S. at age 12. Within three years, she joined her school’s debate team.
By 2020, Wildwonder was available in over 200 grocery stores and online platforms within three months of launch. The company has generated $1.4 million in revenue, with projections to reach $2.5 million.
Despite this, the company is not yet profitable and is focusing on increasing its gross margin. The current production cost is $0.90 per can, with a retail price of $3.49. Li aims to reduce the production cost to $0.70 within a year. Last year, Wildwonder raised $2.1 million with a pre-money SAFE (Simple Agreement for Future Equity) and a $6 million cap.
Kevin O’Leary stated he could not accept 5% equity, while Lori Greiner felt the market was too large and chose to withdraw. Mark Cuban enjoyed the Strawberry Passion flavor but decided to opt out. Barbara Corcoran, who had previously faced significant losses in the beverage industry, also declined, citing her lawyer’s warning against further investments in beverages.
Tony Xu offered $500,000 for 9% equity, which he stated as his final offer. Rosa Li countered with $500,000 for 6% equity plus 3% advisory shares. Tony agreed to the counteroffer.
Finalize: Tony Xu invests $500k in Wildwonder for 6% equity + 3% advisory shares.
Wildwonder Shark Tank Update
After the Shark Tank episode aired, there was a heated discussion among Reddit users regarding the authenticity of Wildwonder’s pitch. Many users claimed that the pitch was fake, leading to intense debates and arguments over whether the presentation was genuine or staged.
Some Reddit users also said that they would definitely “try” this product once.
The product from Wildwonder is now available in over 1,300 Sprouts and Fresh Market retail stores nationwide. There are reports from reliable sources indicating that the deal with Tony Xu has been canceled.
As of June 2023, Wildwonder has introduced a new flavor: Pineapple Paradise Prebiotic + Probiotic Sparkling Drink.
Rose Li shared on Shark Tank that the tonic, which was made by her Chinese grandmother from wild herbs and botanicals, played a significant role in curing her stomach issues.
We will continue to follow Rosa Li and her company for further updates.
What Is the Net Worth of Wildwonder?
Wildwonder is estimated to be worth $8.3 million. As of 2021, the company has secured $2.2 million in funding from various investors. Startups in the beverage industry often require substantial investment to scale and grow.
In 2020, the global herbal beverages market was valued at $1.56 billion. This sector is expanding gradually, with many new startups entering the industry.
Rose Li is dedicated to establishing Wildwonder as a prominent brand nationwide. The company’s products are currently available in several supermarket chains and are expected to reach more major retail stores by 2023.
Headquartered in South San Francisco, California, Wildwonder employs between 5 and 10 people.
Yes, Wildwonder is still in business as of August 2024.
frequently asked questions
Who founded the Wildwonder?
Wildwonder was founded by Rose Li in 2018.
What is Wildwonder’s Valuation?
Wildwonder’s current valuation is estimated at $8.3 million.
