Father and son team David Sanborn and Ethan Sanborn pitched their business, caffeine-free Kiid Coffee for kids, on Shark Tank Season 16.
The inspiration for this business came when 7-year-old Ethan broke his leg twice. His parents realized that many children are not getting essential nutrients like Vitamin D, calcium, and iron. This motivated them to create a drink that would be both healthy and enjoyable for kids.
In 2022, Kiid Coffee was born. It is made from decaf coffee, organic ingredients, and contains no added sugar. The coffee is available in three flavors: Chocolate Latte, Caramel Latte, and Original Latte. Each flavor is packed with nutrients, including calcium, zinc, magnesium, Vitamin D3, and more, making it a healthy option for growing children.
After pitching to the Sharks, Ethan and David secured a deal with Daniel Lubetzky for $50K in exchange for 20% equity, with 5% equity returned once David commits full-time to the business. As an update, the company's sales have surged following the free promotion from Shark Tank. They are also offering a Shark Tank Special Preorder Deal with a 40% discount, and orders will ship on April 4th. 🚀
| Company Name | kiid COFFEE | |
| Founder | David Sanborn and Ethan Sanborn | |
| Founded | 2022 | |
| Product | caffeine-free Coffee for kids | |
| Asked For | $50k for 5% equity | |
| Final Deal | $50K for 20% equity, with 5% returned when David goes full-time | |
| Sharks | Daniel Lubetzky | |
| Episode (Shark Tank USA) | S16 E12 | |
| Air Date | March 7th, 2025 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Atlanta, Georgia, USA | |
| Lifetime Worth (Sales) | $75k *estimated | |
| Valuation | $1 Million | |
Who Is The Founder Of kiid COFFEE?
Kiid Coffee, a coffee business specially made for kids, was founded in 2022 by father and son, David Sanborn and Ethan Sanborn. David is a fiber engineer by profession and studied at the Georgia Institute of Technology.
He previously founded a pet foods company called Basics Brands, which was acquired by Beaumont Products, a food manufacturing company, in February 2020.
In addition to being the co-founder of his son’s company, David also works full-time at a company called Gizmo, where he is involved in strategy and operations.
How Was The Shark Tank Pitch Of kiid COFFEE?
Ethan Sanborn and David Sanborn appeared on Shark Tank seeking $50,000 for 5% equity, valuing their company at $1 million. This father-son duo gave an impressive pitch, highlighting that their coffee is 99.9% caffeine-free and contains prebiotic fiber for healthy digestion, among other benefits.
Each coffee pack sells for $14, while the production cost is $3.50. They plan to scale up production to bring the cost down to $2.80.
Lori Greiner asked about their sales, and Ethan responded that, as of April 2024, they had made $75,000 in total sales through Amazon and their website, with most sales coming from direct-to-consumer (D2C). To drive sales, Ethan creates video content on Instagram to reach potential customers.
David shared that three coffee shop chains were already interested in selling Kiid Coffee. Initially, Mark Cuban decided not to invest, calling the business too early-stage.
However, after hearing David’s insights, he teamed up with Lori Greiner to offer $50,000 for 20% equity. They also suggested leveraging coffee shop partnerships to grow sales.
Kevin O’Leary made a separate offer of $50,000 for 15% equity. Ethan and David were also interested in Daniel Lubetzky’s expertise, leading him to offer $50,000 for 20% equity, with a condition—he would return 5% equity once David committed to working full-time on the business.
Ethan countered with $50,000 for 10% equity, but none of the Sharks were willing to go that low. In the end, Ethan and David decided to accept Daniel Lubetzky’s deal.
Breakdown Sharks Offer
Note: Here’s a quick summary of the offers and counteroffers between the Sharks and Ethan Sanborn and David Sanborn:
| Sharks | Offers |
| Kevin O’Leary | $50k for 15% equity |
| Daniel Lubetzky | $50k for 20% equity |
| Mark Cuban | $25k for 10% equity (Lori) |
| Lori Greiner | $25k for 10% equity (Mark) |
| Barbara Corcoran | No Offer |
| Founder’s (Countered) | $50k for 10% equity |
| Final Deals | $50k for 20% equity (Daniel) |
kiid COFFEE Shark Tank Update
Appearing on Shark Tank and securing a deal with Daniel Lubetzky had a positive impact on their business.
After the episode aired, Daniel shared his excitement on Twitter, saying:
I want to give one last congratulations to @kiidcoffee. You'll be seeing a lot more of them soon... Goodnight, Shark Tank fans, and I'll see you again soon for another episode of Shark Tank Season 16!
Kiid Coffee’s packaging looks quite premium. When we checked their official website, we noticed that it also has a high-end design with high-quality graphics.
As of March 2025, Kiid Coffee’s Chocolate Latte holds the #1 position in Amazon’s Best Sellers in Coffee Substitutes category, showcasing its growing popularity. 🚀
What is kiid COFFEE Net Worth?
Currently, Kiid Coffee is still in its early stages. However, based on its sales and growth so far, the business has an estimated net worth of $300,000. We are actively tracking its progress and will share more updates soon! 🚀
