Mountainflow Eco Wax Shark Tank Update (Season 12)

MountainFlow Eco Wax, a sporting goods company based in Carbondale, Colorado, was launched in 2016. The company produces eco-friendly, plant-based waxes for skis and snowboards, including options like Hot Wax, Quick Wax, and Skin Wax Rub-On.

Their waxes are biodegradable and non-toxic, making them environmentally safe. They also offer a water-based, non-toxic, and non-hazardous skin wax spray.

The Hot Wax lasts for 4-6 days, depending on snow conditions, while the Quick Wax and Skin Wax typically last for a day.

Who Is The Founder Of Mountainflow Eco Wax?

Peter Arlein is the Founder and CEO of MountainFlow Eco Wax. Raised in Carbondale, Colorado, he developed a passion for skiing early on, working as a ski instructor and joining the ski patrol while still in high school.

After earning his MBA from the University of Alaska Anchorage, Peter began his career as an account coordinator at Schiedermayer Alaska, Inc. He then spent six years working with various companies, including Kodiak Jig Seafoods, Alaska Communications, and FASTG8, Inc.

Did Mountainflow Eco Wax Get a Deal on Shark Tank?

Peter Arlein, the founder of MountainFlow Eco Wax, appeared on Shark Tank seeking $250,000 in exchange for 10% equity, valuing his company at $2.5 million. His pitch impressed the sharks, who showed considerable interest in the eco-friendly, plant-based ski wax.

MountainFlow’s Quick Wax sells for an average price of $16 and costs $2.50 to produce, resulting in a high profit margin. In 2020, the company generated $150,000 in revenue, and Peter projected $750,000 in sales for 2021, with plans to expand internationally and introduce a Race Wax line.

Lori Greiner praised the product’s innovation and environmental benefits but declined to invest, citing her lack of expertise in the ski industry. Mark Cuban also opted out, as he had never skied. Barbara Corcoran, however, offered $250,000 for 20% equity, while Kevin O’Leary, a skier himself, countered with $250,000 for 15%. Barbara and Kevin then decided to join forces, offering $250,000 for 20% equity.

Daymond John also expressed interest, initially proposing $250,000 for 25% equity. When Peter declined, Daymond revised his offer to $250,000 for 15% or $250,000 for 25% with pro skier Lindsey Vonn’s endorsement. Peter declined these offers as well.

After further negotiations, Barbara and Kevin increased their offer to $300,000 for 20% equity at a reduced $1.5 million valuation, which Peter ultimately accepted. The deal closed with Barbara and Kevin investing $300,000 for 20% equity in MountainFlow Eco Wax.

Mountainflow Eco Wax Shark Tank Update

Peter, the founder of MountainFlow Eco Wax, signed a deal with Kevin O’Leary and Barbara Corcoran on Shark Tank. The episode, filmed in September 2020, aired in February 2021. Viewers responded enthusiastically, boosting the company’s sales significantly.

While the deal appeared finalized on the show, it’s unclear whether it was completed after filming. Nonetheless, the Shark Tank exposure brought substantial media coverage for Peter and his Colorado-based company, providing valuable free promotion for MountainFlow Eco Wax.

The company’s plant-based waxes, known for being environmentally friendly, have attracted national-level skiers and celebrities, including Colby Stevenson, Chris Davenport, Christian Pondella, Jeff Cricco, Asher Humphreys, and Victor Delerue.

Since Shark Tank, Peter has also launched a plant-based Bike Lube designed for smoother rides in snowy conditions. MountainFlow projected $750,000 in sales for 2021, driven by plans for international expansion. With the marketing expertise of investors like Barbara and Kevin, the company has continued to grow, reportedly reaching an annual revenue of $3 million by July 2022.

What Is The Mountainflow Eco Wax Net Worth?

As of July 2022, MountainFlow Eco Wax reported annual sales of $3 million. Based on this revenue, the company’s estimated net worth could be around $1.8 million.