Mrs. Goldfarb’s Unreal Deli is a vegan food production company that specializes in premium plant-based deli products. Their Vegan Corned Beef, Roasted Turkey, and Steak Slices are particularly popular.
These vegan foods are available nationwide in over 1,000 grocery stores, traditional delis, sub shops, and trendy sandwich chains.
| Company Name | Mrs. Goldfarb’s Unreal Deli | |
| Founder | Jenny Hanna | |
| Founded | 2019 | |
| Product | A plant-based deli meats | |
| Asked For | $100k for 10% equity | |
| Final Deal | $250k for 20% equity | |
| Shark |  Mark Cuban | |
| Episode (Shark Tank USA) | S11 E8 | |
| Air Date | Nov 17, 2019 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, United States | |
| Lifetime Worth (Sales) | $54M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Jenny Hanna is the founder and CEO of Mrs. Goldfarb’s Unreal Deli. She studied at George Washington University. In 2018, she launched her first plant-based food business, Count Your Colors, but closed it within 10 months.
How Was The Shark Tank Pitch Of Mrs. Goldfarb’s Unreal Deli?
After entering the Shark Tank, Jenny asked the sharks for $100,000 in exchange for 10% equity. The company was incorporated this year and is currently available in several popular stores in Los Angeles.
Next month, their products will be available in 50 Whole Foods stores and two restaurant chains. The cost to make the products is $3.80 per pound, and they are sold for $8 to $10 per pound. Jenny projects sales of $3 million for the next year.
Kevin O’Leary offered $100,000 for 20% equity, but Mark Cuban quickly offered $250,000 for the same 20% equity, and Jenny agreed to his offer.
What Happened To Mrs. Goldfarb’s Unreal Deli After Shark Tank?
In 2020, Mrs. Goldfarb’s Unreal Deli achieved an annual revenue of $4 million. The following year, they began delivering frozen sandwiches, and by 2022, their products became available in Costco stores in California and Hawaii.
In 2022, the company’s annual revenue reached $40 million. In June of that year, Mark Cuban invested an additional $500,000 in the business at a $50 million valuation.
In January 2023, the company rolled out its products to 400 Sprouts retail stores nationwide. Currently, it ranks among the top 50 fastest-growing vegan lunch meat brands.
Jenny received significant funding from Shark Tank. In Season 12, she shared her business progress report. During the COVID-19 pandemic in 2020, all businesses were closed, and Jenny’s father was COVID-19 positive, requiring a ventilator for 28 days.
After the pandemic, businesses gradually reopened, and Mark played a crucial role in helping the company grow.
By 2020, the company went international for the first time, becoming available in over 1,000 stores in Canada, including Whole Foods and Wegmans.
What Is the Net Worth of Mrs. Goldfarb’s Unreal Deli?
The current estimated worth of Unreal Deli is $50 million. In just five years, the company has experienced significant growth. By 2023, the value of the deli meat market in the United States exceeded $40 billion, reflecting the rapid expansion of the vegan industry each year.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | TBD |
| 2022 | $40M *estimated |
| 2021 | $10M *estimated |
| 2020 | $4M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| June 2022 | $500k | Mark Cuban |
| Nov 2019 | $250k | Mark Cuban |
Yes, Mrs. Goldfarb’s Unreal Deli is still in business as of January 2024.
