Nutr is a Columbus, Ohio-based brand and helps in preparing Nuts Milk at home through their machine. This machine makes milk by mixing different nuts, ingredients, and water.
This machine makes plant-based milk within minutes and that is too fresh. By following 3 steps, you can prepare plant-based milk through these machines.
follow this process: Add nuts>waters>Choose the temperature. Wait for many minutes when your milk is not ready. Take out the milk from the machine and keep it in a glass or container, now the milk is ready.
This machine is available in two colours white and black, its cost is $169 and $189. This machine is available on the shop site of the brand.
| Company Name | Nutr |
| Founder | Alicia Long and Dan Turk |
| Founded | Jan 2021 |
| Product | Plant based milk made machine |
| Asked For | $500K for 5% equity |
| Final Deal | No Deals |
| Shark | No Sharks |
| Episode (Shark Tank USA) | S14 E12 |
| Air Date | Jan 20, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Columbus, Ohio, United States |
| Lifetime Worth (Sales) | $6.7M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Nutr?
Alicia Long and Dan Turk. are the co-founders of this Company. This company was started by the wife and husband team in 2021.
Alicia Long
Alicia is the co-founder and CEO of the company. After studying BBA in marketing from Ohio State University, she worked as a tech recruiter for 3 years in a tech start-up.
She also worked at Amazon and Google as Sr. Recruiter for 2 years.
Nutr Before Shark Tank
After spending time in research and development, Alicia and Dan were able to make this machine. They launched the campaign on Indiegogo in September 2022 with a goal of $10,000. They raised $66,598 from 284 backers
They started shipping the product to the customer in January 2023. They raised $240,546 from 271 investors through the equity-based crowdfunding platform Wefunder.
By 2022, this company has raised a total investment of $2.7 million. They have sold 17K Machines. The machine is available at multiple retail and online stores including Nordstrom, Best Buy, Poosh, Macy’s, and many more.
How Was The Shark Tank Pitch Of Nutr?
Alicia and Dan both entered Shark Tank and said that they created Nutr to solve the plant-based milk preservative problem. They asked the sharks for $500k for 5% equity.
They called Daniels over to use the machine, Lori said she drank all the milk and liked the taste. Each one costs a minimum of $42 to make and sells for $169. They have a 73% margin in this.
90% of their sales come from direct consumer and 10% from wholesale. Their 2 week subscription starts at $45 and the monthly subscription is $75. In 2021, they did sales of $793,000. So far in 2022, they have made sales of almost $2 million. They are projecting to make $6 million in sales by end of the year.
To drive these $6 million in sales, they will focus on influencer marketing. They have spent a total of $1.3 million on influencer marketing and other marketing platforms in the last 12 months.
They haven’t raised any money yet, this is a bootstrap startup. They spent $0.5 million of their own money to start the business.
Lori Greiner said she likes the product but won’t use it, so she is out. Mark Cuban said he invested in NuMilk, so he’s out. Kevin O’Leary said the problem is in valuation then he is out. Daymond John also decided to out.
They countered Daniel Lubetzky for $500k for 7.5% equity + 2% advisory share. But Daniel said I am out.
Finalize: Nutr didn’t get the deal in Shark Tank.
Nutr Shark Tank Update
Nutr Nut Milk Maker did not get funding in Shark Tank. According to the March 2023 report, the brand would have met its 2022 annual sales target of $6 million.
Right now Nut Milk Maker Machine of this brand is available on Amazon, eBay, Walmart, and Best Buy. The marketing team of this company is hiring many social media influencers for product promotion like @macros_with_mon, @shelbykiser, and more.
This episode aired on Jan 20, 2023, after Alicia and Dan appeared on Shark Tank. This wife and husband’s team gave a lot of information to their shark about their plant-based milk-making machine.
We’re following Alicia Long and Dan Turk along with their company for further updates.
What Is Nutr Net Worth?
Nutr is worth an estimated $10 million. This company has raised $2.7 million in investment so far and they’ve spent most of their funding on marketing.
Dairy dairy-free milk industry is slowly growing in the United States as well and people all over Europe are looking for dairy alternatives. The global Dairy Alternatives market size in 2021 was $22.25 billion.
This brand also sells mugs with milk-making machines. This company has partnered with Global Organization One Tree Planted. They will donate one plant for every machine sold
The brand has been featured in several media publications including Forbes, Self, WSJ, Women’s Health, and many more.
