Oat Haus offers a nut-free, soy-free, dairy-free, non-GMO, gluten-free, vegan, kosher, and allergen-free product. It is the world’s first oat-based spread—Granola Butter—made without nuts. The company claims that children particularly enjoy the taste and nutrition of Granola Butter.
The ingredients include oats, flax, maple syrup, coconut oil, olive oil, salt, and spices.
As of October 2022, nine flavors of Granola Butter are available: Cookie Dough, Original, Vanilla, Strawberry Shortcake, Birthday Cake, Chocolate, Pumpkin Spice, Brownie Batter, Coffee, and S’mores.
A single jar of Granola Butter costs $12.95, while a bundle pack of three jars is priced at $34.95. The product is available on Amazon and offers a subscription service, which provides an additional 10% discount.
For example, the three-jar bundle priced at $34.95 would be available for $31.46 with the subscription discount.
| Company Name | Oat Haus |
| Founder | Ari Schaer, Eric Katz, Ali Bonar, Todd Kelly and Lisa Eiffes |
| Founded | 2018 |
| Product | the world’s first spreadable granola butter |
| Asked For | $375k for a 5% equity |
| Final Deal | No Deals |
| Shark | No Shark |
| Episode (Shark Tank USA) | S13 E3 |
| Air Date | Oct 22, 2021 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Philadelphia, Pennsylvania, United States |
| Lifetime Worth (Sales) | $5.7M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Oat Haus?
The original company behind this product is Kween And Co. Oat Haus has five important members: Ari Schaer, Eric Katz, Ali Bonar, Todd Kelly, and Lisa Eiffes. Among them, the three co-founders are Ari Schaer, Eric Katz, and Ali Bonar.
Ali Bonar is the CEO and Co-Founder of the company, as well as a marketing expert. Throughout her career, she has worked at several companies, including Doximity, MSLGROUP, Chempetitive Group, and Smith Integrative Oncology. Ali holds a Bachelor of Science (B.S.) in Nutrition Sciences from the University of California, Berkeley.
Eric Katz is the COO and Co-Founder of the company. After completing his Bachelor of Science from the University of California, Berkeley, Eric worked as a senior consultant at the TAMID Group. He briefly worked at Atlassian in Data Analytics and Integration and served as a Business and Technology Integration Consultant at Accenture for three years.
Ari Schaer is the CCO and Co-Founder of the company, focusing on content creation and related efforts.
How Was The Shark Tank Pitch Of Oat Haus?
Ari Schaer, Eric Katz, and Ali Bonar entered Shark Tank seeking $375,000 for a 5% equity stake in their business, Oat Haus. During their pitch, they detailed their spreadable granola butter and offered the sharks a chance to taste it.
Eric and Ali have been dating for the past eight years and have been childhood friends. Ali mentioned that the inspiration for the business stemmed from her experience with an eating disorder.
As of their appearance, the business had lifetime sales of $2.7 million. They launched in March 2018, with initial sales of $156,000 in their first year. In 2019, they generated $435,000 in sales, and in 2020, their sales reached $1.2 million, aided by spending 5% of their gross revenue on marketing.
For 2021, they projected around $2.5 million in sales. The first two years were bootstrapped, with $100,000 invested personally and $600,000 raised through convertible notes.
The average manufacturing cost for one jar is $3.25, and it retails for $9 to $12.95 on their website, with distributors purchasing it for under $5.50.
Mark Cuban expressed concerns that being allergen-free and gluten-free was not enough, so he declined to invest. Barbara Corcoran appreciated the team’s branding and the product’s name but felt she couldn’t contribute meaningfully, leading her to opt out.
Kevin O’Leary was uncertain about the business’s consistency, while Lori Greiner believed it wasn’t a fit for her. Daniel Lubetzky also chose to pass on the opportunity.
Finalize: The Oat Haus didn’t get a deal on Shark Tank.
What Happened To Oat Haus After Shark Tank?
The nut-free granola butter business, Oat Haus, received positive feedback on Shark Tank, but unfortunately, no sharks chose to invest.
Each shark had their reasons for passing, although they all enjoyed the taste of the product. Shark Daniel Lubetzky mentioned that while he couldn’t invest, he would buy the product for his children and recommend it to others.
Jacob Morgan, a popular speaker, shared a video on YouTube discussing the failed Shark Tank deal and created a podcast about it, which he also posted on LinkedIn.
On June 7, 2022, Oat Haus announced on Instagram that its granola butter was now available at Mom’s Organic Market. It became available at Fresh Market on June 27, 2022, and on July 18, 2022, it launched at Sprouts Supermarkets nationwide. Customers who have tried the product have mostly provided positive feedback about its taste.
Oat Haus participated in the 2022 CoLab class mentioned on the SnackFutures website. After finishing 2021 with $2.5 million in sales, the company was on track to reach $3 million by October 2022.
Although Oat Haus did not secure a deal on Shark Tank, their appearance significantly boosted sales. They achieved a month’s worth of sales in just three days, and reports indicated that their sales increased by 300% following the show. Additionally, Oat Haus participated in the Expo East 2022 event.
We will continue to follow Ari Schaer, Eric Katz, and Ali Bonar for further updates on their journey with Oat Haus.
What Is Oat Haus Net Worth?
Oat Haus’s estimated net worth is between $0.8 million and $1.1 million.
Yes, Oat Haus is still in business as of December 2022.
