Pluie is a baby care brand that manufactures the cleanest and most comfortable babies products with innovative technology and modern designs. A product from this brand, the self-sanitizing Pluie Diaper Changing Table provides a clean and comfortable solution for baby’s diaper changing.
With this table, moms will get a safe space through which they can change their babies’ diapers. This diaper changing table provides multiple solutions for moms.
The idea for this business came to Addie Gundry in 2018 while she was changing her 10-month-old son’s diaper on a diaper changing table. She had got very bad experience. In 2020, Addie talked to Brittany Hizer about this business and together they launched Pluie.
Both Gundry and Hizer appeared on Shark Tank Season 14 Episode 16 and asked the sharks for $500,000 for 5% equity at $10 Million Valuation . The mission of both these moms is to give a good experience to babies and parents through this brand.
What Is Pluie?
Pluie is a brand that makes comfortable and convenient baby products. The first product of this brand Diaper Changing Table has been created using innovative technology and a modern design.
The special thing about this changing table is that it provides self-sanitizing facility. UV-C light system has been used in this changing table which kills 99.9% germs, bacteria, and viruses.
P100 Plus UV-C light bulbs have been used in this product which can last up to 10,000 hours and its sanitization process is 60 seconds. The diaper changing table of this brand comes in two variants UV light system and non UV light system.
You can clean this table with a microfibre cloth with mild soap and water. This table provides multiple options like self-sanitizing, soft bed, security and handle. Apart from all these, this product fulfills the requirements of ASTM, CPSIA, FCC, UL 1431.
The cost of the UV-C light system table is $2,899 and the cost of the non-UV-C light system table is $1,699. You can buy this product from the company website and it takes 30 minutes to assemble it.
|Addie Gundry and Brittany Hizer
|a self-sanitizing baby accessory
|$500k for 5% equity
|Episode (Shark Tank USA)
|March 10, 2023
|Chicago, Illinois, United States
|Lifetime Worth (Sales)
|Go To Amazon
Another Shark Tank Pitch
Who Is The Founder Of Pluie?
The idea of Pluie business came to Addie Gundry in 2018, she started this business in 2020 together with Brittany Hizer.
Gundry is the founder and CEO of this company. Gundry holds a Bachelor’s degree in Organizational Behavior Studies from New York University.
She has worked on a contract basis as on-air talent for several companies, including QVC, Hallmark Cards and more. For 4 years, she also worked as an executive producer and cookbook author in Prime Publishing LLC.
Hizer is the CO-Founder and COO of this company. She graduated from the Kellogg School of Management and is currently the President of Crestliner Boats. Hizer left the corporate job in 2019 and joined this company.
Two more members of this company are Olivia Beckman Stroube and Melanie Whaley.
Pluie Before Shark Tank
The idea of this startup came in 2018 and was launched in 2020. This startup was started by two moms to provide a convenience method regarding diaper changing.
The brand has created the world’s first self-sanitizing diaper changing table with an innovative design that is also hygienic.
On February 2021, the first changing table of this brand was installed at the Angel Harvey Family Health Center of the Infant Welfare Society of Chicago.
In 2023, Pluie diaper changing tables will be available in public restrooms of restaurants, theme parks, airports and stadiums in 20 states nationwide.
On 2023 this brand has launched a new product Pluie Pret Changing Mat. This product is available in navy and cream color and cost $44.99. This startup has received awards from Fast Company and Time Magazine.
How Was The Shark Tank Pitch Of Pluie?
Addie and Brittany both enter Shark Tank and ask the sharks for $500k for 5% equity. Addie told Shark how she got the idea of this business. This diaper changing table of theirs is available at DFW Airport and 11 National Accounts.
They have sold 300 products so far. The cost of the UV-C Light System Table is $2,699. The making cost of this product is $1,312. in (2019-20) They have raised $650,000 at $4 Million cap on a convertible note so far.
They raised $1 million in 2021 on a convertible note at an $8 million valuation. They have raised $2 million in May 2022 at a $20 million valuation.
They have raised $3.6 million so far from Family & Friends at a $20 million valuation. They currently have $1.4 million in cash in the bank. 250 units are currently waiting for delivery.
So far in 2022, they have made a total revenue of $150,000 and have lost $500,000 in cash so far this year. They lost $1 million in cash on 2021. Kevin O’Leary said that now this business is on pre-revenue, so he is out.
Daymond John said that he does not think that this business can be scaled at this point, he is out. Robert Herjavec believes that the valuation of this business is too high, so in response the founders said that they can reduce the valuation.
Mark Cuban asked how much can be reduced and why, in response to this Founders said that they want to grow this business fast. After a long conversation between the founders and Mark Cuban, Mark Cuban said that he is out. Lori Greiner also did not invest in this business.
Finalize: Pluie didn’t get the deal on Shark Tank.
Pluie Shark Tank Update
Addie Gundry and Brittany Hizer both gave a very good presentation after entering the Shark Tank. They told Shark how important this diaper changing product is for a baby. There was a lot of talk about the feature plan and sales of this startup.
We’re following Addie Gundry and Brittany Hizer along with their company for further updates.
What Is The Net Worth of Pluie?
Pluie’s current worth is estimated at $10 million. The important mission of this startup is to provide a better solution in the form of a product for babies. The diaper changing table product was invented in 1986 by JBJ Industries (now Koala Corporation).
According to some media sources, the market size of the diaper changing table industry in 2021 was $17.8 billion. It is estimated that by 2032 it will become a $26 billion industry.
Is Pluie Still In Business?
This startup has been running since 2020, although this startup received the first order in February 2021 from Angel Harvey Family Health Center.
In recent times, diaper changing tables of this company have been installed at retail stores, pharmacies, restaurants and other public places.
The headquarter of this company is in Chicago, Illinois, United States and 2-10 employees are working in it.
Yes, Pluie is still in business as of March 2023.
frequently asked questions
What is the best baby diaper change table?
The best baby diaper change table in the market today is Pluie’s Diaper Table.
Who founded Pluie?
The idea of Pluie business came to Addie Gundry in 2018 and this business was launched in 2020 by Addie Gundry and Brittany Hizer.