Parting Stone is a startup based in Santa Fe, New Mexico, founded in 2018 by Justin Crowe. They specialize in transforming human and pet cremated ashes into solid stone memorials through a unique solidification process.
During a time of loss, preserving the ashes of a loved one or a cherished pet in a stone can offer comfort and a lasting memorial. Parting Stone offers a variety of stone textures and colors, such as chocolate brown, lavender, honey yellow, or stones with blue speckles, customized to individual preferences.
To begin the process, customers receive a collection kit to store and return the cremated remains. Parting Stone’s laboratory carefully removes any metals or implants from the ashes before mixing them with a natural binder to create a clay-like material. This mixture undergoes a kiln-heating process to solidify into stone form.
The solidified stones, resembling smooth river stones in appearance and texture, are then polished and prepared for delivery. Each memorial stone is crafted with care and typically contains an average of 40-80+ stones, depending on the amount of ashes used.
For those interested in this memorial option, Parting Stone requires a minimum of ¼ cup of cremated remains. The cost for solidifying human remains into stones is $2,495, and the process typically takes about 2 weeks.
| Company Name | Parting Stone | |
| Founder | Justin Crowe | |
| Founded | 2018 | |
| Product | Stone-like alternative to cremated remains | |
| Asked For | $400k for 5% equity | |
| Final Deal | $400k for 10% equity + a $20 royalty for DTC and a $12.50 royalty for B2B until 400k is paid | |
| Shark |  Lori Greiner |  Kevin O’Leary |
| Episode (Shark Tank USA) | S14 E19 | |
| Air Date | April 7, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Santa Fe, New Mexico, United States | |
| Lifetime Worth (Sales) | $2.4M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
What is The Net Worth of Parting Stone?
Parting Stone is currently estimated to be worth $4 million. While the company was officially founded in 2018, the concept was initiated by Justin Crowe in 2016 under the name Chronicle Cremation Designs.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | TBD |
| 2022 | $1.2M *estimated (*track) |
| 2021 | $850k *estimated |
| 2020 | $350k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2022 | $2.2M | TBD |
| 2021 | $2M (Seed Round) | Arrowhead Innovation Fund |
Yes, Parting Stone is still in business as of July 2024.
frequently asked questions
What is the valuation of Parting Stone?
The current valuation of Parting Stone is estimated at $4 million.
What Is the Average Cost of Human Solidified Remains?
The average cost of human solidified remains is $2,495.
