Plufl is a human-sized dog bed designed for people, claiming to provide relief from stress, exhaustion, and anxiety. Its unique design mimics that of a dog bed.
The Plufl is constructed from orthopedic memory foam and features a pillow border around the entire bed, allowing users to rest their heads comfortably.
It is easy to store and transport, with a removable, pet-friendly, machine-washable cover for convenience.
‘The Plufl: The Original Dog Bed for Humans’ is available in two colors, Arctic Gray and Biscuit, priced at $499. It is currently available for pre-order, with shipments expected to begin in January 2023.
| Company Name | Plufl |
| Founder | Yuki Kinoshita and Noah Silverman |
| Founded | 2021 |
| Product | human-size dog bed for human |
| Asked For | $200K for a 10% Equity |
| Final Deal | $200k for a 20% equity |
| Shark | Mark Cuban and Lori Greiner |
| Episode (Shark Tank USA) | S14 E5 |
| Air Date | Oct 21, 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Seattle, Washington, United States |
| Go To Amazon | Buy Now |
Another Shark Tank Pitch
Who Is The Founder Of Plufl?
The co-founders of Plufl are two friends, Yuki Kinoshita and Noah Silverman, who built the business while studying at the University of British Columbia.
Yuki Kinoshita
Yuki has a background in International Economics and completed a three-month internship at Accenture. Additionally, he is a founding member of the League of Innovators’ Labs Batch 8.
Noah Silverman
Noah also comes from an International Economics background and is a founding member of the League of Innovators’ Labs Batch 8. He worked part-time for one year as a Business Development and Strategy Analyst at Talentspace.
How Was The Shark Tank Pitch Of Plufl?
Yuki Kinoshita and Noah Silverman entered Shark Tank seeking $200,000 for 10% equity in their company, Plufl. They introduced their product, a human-sized dog bed designed for comfort, and invited the Sharks to experience it for themselves. Robert and Mark took a nap on the bed and were impressed with its comfort.
However, when Yuki and Noah revealed the bed’s retail price of $399, the Sharks were taken aback. The production cost for the bed is $140, and they have generated sales through Kickstarter, with manufacturing set to begin in October 2022.
Kevin O’Leary expressed interest but felt that the entrepreneurs’ offer was undervalued. He countered with an offer of $200,000 for 30% equity.
As a new product in the market, Plufl holds a provisional patent and is currently pursuing utility and design patents, alongside filing a trademark for their name.
Robert Herjavec opted out, stating that he did not see the product as appealing to him. Emma Grede also declined to invest, citing a lack of understanding regarding the target market for the product.
Mark Cuban and Lori Greiner teamed up to make an offer of $200,000 for 20% equity, noting Mark’s prior investment in a similar business called Hug Sleep. Yuki and Noah initially countered their offer to $200,000 for 15% equity, but Mark and Lori declined. After further discussion, they finalized a deal with Mark and Lori.
Finalize: Mark Cuban and Lori Greiner Invest $200K in ‘Plufl’ for 20% Equity for Each.
Plufl Shark Tank Update
Some Sharks appreciated the Plufl product on Shark Tank, while others struggled to understand its appeal. As a new offering in the market, there were no established customers yet, which contributed to some uncertainty.
Despite its uniqueness, Plufl provides both comfort and entertainment, and it has gained significant traction on social media, generating interest from potential buyers. However, as of October 22, 2022, the product was still in the manufacturing process and available only for pre-order.
Feedback from viewers has been largely positive, with Twitter user Lance Becvar commenting, “Plufl, great offer, Lori and Mark, congrats!”
The founders announced that they would begin shipping orders from November to December 2022. The company has garnered attention from several popular media outlets, including The Tonight Show, Good Morning America, New York Post, and The Dodo.
The episode featuring Plufl originally aired on October 21, 2022. Since its inception, the company had not made any sales outside of Kickstarter by October 2022. While Plufl’s concept is innovative, the lack of sales data poses a challenge.
Despite this, Mark and Lori chose to invest in the business, confident that they could help grow it.
We will continue to follow Yuki Kinoshita and Noah Silverman for further updates on their company.
What Is Plufl Net Worth?
The Plufl is an innovative product designed for humans, being the first company in the world to create dog-sized and shaped beds for people. According to advance sales reports, Plufl’s net worth could reach as high as $150,000.
Yes, Plufl is still in business as of April 2024.
