Ready Festive is a business that offers subscription box services for seasonal and holiday decorations. Customers can choose a holiday theme, and themed items are delivered to their homes.
The boxes feature a variety of holiday themes, including Valentine’s Day, St. Patrick’s Day, Easter, Memorial Day, Independence Day, Halloween, Thanksgiving, Hanukkah, Christmas, and New Year’s.
Additionally, Ready Festive provides base decorating boxes based on the themes of Spring, Summer, Fall, and Winter, which are delivered to customers 3-4 weeks in advance.
Customers can select from three different box sizes: mini, standard, and deluxe. Prices are $69, $99, and $159, respectively, with additional shipping charges applied.
Within a year, customers must order a minimum of three boxes for holidays or seasons, and they have the option to customize their holiday selections.
| Company Name | Ready Festive |
| Founder | Kristina Barnes and Elizabeth Voelker |
| Founded | 2018 |
| Product | Customized Decorating Gift Boxes for all Seasons & Holidays |
| Asked For | $250K for a 10% equity |
| Final Deal | $250K for a 18% equity |
| Shark | Robert Herjavec |
| Episode (Shark Tank USA) | S14 E9 |
| Air Date | Dec 9, 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | San Francisco, California, United States |
| Lifetime Worth (Sales) | $1.5 Million *estimated |
| Go To Amazon | Find Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Ready Festive?
Elizabeth Voelker is the founder of ReadyFestive Company, while Kristina Barnes serves as the co-founder.
After studying marketing at Penn State University, Voelker worked for a year as a consumer marketing manager at Sports Illustrated. She then spent four years as the Corporate Partnerships Manager at the World Wildlife Fund.
Barnes worked at Gap Inc./Old Navy for six years after earning her Bachelor of Science degree from the University of Miami.
How Was The Shark Tank Pitch Of ReadyFestive?
Kristina and Elizabeth both appeared on Shark Tank, seeking $250,000 for a 10% equity stake in their business. They explained their company and how it operates to the sharks.
They showcased various holiday-themed decor items, including Hanukkah, Thanksgiving, Valentine’s Day, Halloween, and Easter boxes.
Their service allows customers to customize their orders in four different ways. Launched at the end of 2019, the business has generated $1.5 million in lifetime sales to date.
The company achieved sales of $250,000 in 2020, $500,000 in 2021, and $1.6 million in 2022. They were profitable in their first year and projected a profit of $300,000 for 2022. So far this year, they have sold over $800,000.
The average selling price of one box is $127, with a production cost of $75, resulting in a profit margin of 40%. Their customer acquisition cost is $40.
Mark Cuban expressed that the business did not excite him, so he opted out. Kevin O’Leary remarked that it was a small business and also declined. Lori Greiner stated that the business didn’t need a shark, so she, too, was out.
Robert Herjavec complimented them as “great operators” and made an offer of $250,000 for a 20% equity stake. The entrepreneurs countered with a request for $250,000 in exchange for 12% equity. Robert then revised his offer to $250,000 for an 18% equity stake.
The entrepreneurs countered again, proposing $300,000 for 18% equity, but Robert maintained his offer of $250,000 for 18% equity.
Finalize: Robert Herjavec invests $250k in ReadyFestive for 18% equity.
ReadyFestive Shark Tank Update
Robert invested $250,000 for an 18% equity stake in the company, stating that he has built a $500 million business using a line of credit and will help grow this business as well.
The founders shared their sales report on Shark Tank, demonstrating the strong cash flow of their business.
Following the episode’s airing in December 2022, the ReadyFestive website experienced significant traffic, leading to frequent crashes. The official website for the Holiday Decor Subscription Model received over 50,000 visitors within the weeks after the episode aired.
During their pitch, Kristina Barnes and Elizabeth Voelker provided comprehensive information about their business journey, leading to extensive discussions on the Shark Tank stage about sales and revenue.
The business has been profitable since its initial years, and both mothers have successfully managed its operations. With Robert as a partner, they look forward to expanding their reach.
We will continue to follow Kristina Barnes and Elizabeth Voelker for further updates on their company.
What Is the Net Worth of Ready Festive?
The retail seasonal decorations market size in the United States is approximately $28 billion. This industry is continually growing due to the increasing population, and it has the potential to expand even further in the future.
Yes, Ready Festive is still in business as of April 2024.
