Stealth Bros & Co manufactures luxurious Dopp kits designed to carry medical supplies, such as injection needles and sharps waste. Founder Braxton Fleming, a transgender male who requires weekly hormone injections, started the company from his basement in search of stylish and practical storage solutions.
Stealth Bros & Co offers a range of products, including:
- Jr Dopp Premium Leather Kit: A stylish and safe storage solution for medical supplies.
- Sharps Shuttle Container: Designed to hold up to 20 needles, measuring 16×4.5 cm, and manage sharps waste.
- Sharps Container: Specifically designed for storing needle-tip-end syringes.
The Dopp Premium Leather kit is priced at $34, the Sharps Shuttle at $4, and the Sharps Container at $10. These products are available for purchase on the company’s official website.
Braxton Fleming appeared on Shark Tank Season 14, Episode 2, seeking funding to expand the company.
| Company Name | Stealth Bros & Co |
| Founder | Braxton Fleming |
| Founded | December 2017 |
| Product | luxury Dopp kit for medical/personal necessities |
| Asked For | $200K for a 15% equity |
| Final Deal | $200,000 for 20% equity |
| Shark | Barbara Corcoran and Mark Cuban |
| Episode (Shark Tank USA) | S14 E2 |
| Air Date | Sep 30, 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Mays Landing, New Jersey, US |
| Lifetime Worth (Sales) | $2.7M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Stealth Bros & Co?
Braxton Fleming is the founder and CEO of Stealth Bros & Co. A transgender male, he started the company in December 2017.
Fleming holds an LPN in Adult Health Nursing from Kean University. He is currently married and a father of three.
How Was The Shark Tank Pitch Of Stealth Bros & Co?
Braxton Fleming, founder and CEO of Stealth Bros & Co, appeared on Shark Tank seeking $200,000 for 15% equity at a $1.3 million valuation. He shared his inspiring story of being a transgender male, which resonated with the Sharks.
Braxton showcased the company’s luxury Dopp kit, explaining its features and benefits. He highlighted that the products are sold online with organic growth driven by social media influencers. Year-to-date sales were $110,000, compared to $147,000 for the previous year, indicating a 40% decrease.
The Dopp kit bag costs $5.80 to produce and sells for $34, offering a significant profit margin. Lori Greiner admired the product and its community impact but felt Braxton should continue independently. She advised him to take all the profit and grow his business step by step, leading her to decline the investment.
Robert Herjavec also decided not to invest, stating the business wasn’t for him. Barbara Corcoran, understanding both the business and its need, offered $200,000 ($100,000 in cash and $100,000 on a credit line) for 20% equity.
Mark Cuban joined Barbara’s offer, proposing a combined $200,000 ($100,000 in cash and $100,000 on a credit line) for 20% equity at a $1 million valuation. Braxton countered with 18% equity, but Mark refused. Braxton ultimately accepted Barbara and Mark’s offer without further negotiation.
Finalize: Mark & Barbara invested $200K ($100K on Credit line a $100K Cash) in Stealth Bros & Co for 20% equity.
Stealth Bros & Co Shark Tank Update
Stealth Bros & Co secured a successful deal on Shark Tank. Sharks Mark Cuban and Barbara Corcoran committed to taking the business to the next level, praising Braxton Fleming’s inspiring story and the product’s real-world utility.
Many Shark Tank viewers congratulated Braxton after the show, with some calling it their favorite episode. Braxton shared an emotional video on his company’s official Twitter account, @stealthbrosco, expressing his feelings about being the first Black transgender man on Shark Tank. Barbara Corcoran tweeted, “I love what Braxton is doing. 150% genuine through and through.”
Following the Shark Tank appearance, Stealth Bros & Co saw a significant increase in sales. The product’s visibility on the show generated considerable interest, leading to numerous congratulatory tweets and Instagram posts. Braxton also shared a $1,000 order update on Instagram.
The company received a substantial boost from the deal, with Mark and Barbara investing $200,000. Mark expressed his intention to help grow the business alongside Barbara, aiming to elevate it further.
As of September 30, 2022, Stealth Bros & Co’s sales were $110,000. By October 4, 2022, Braxton announced on Instagram that the product was available in over 3,000 stores nationwide, including CVS Pharmacy and CVS Health.
What Is Stealth Bro’s Net Worth?
Despite operating for several years, Stealth Bros & Co’s website has experienced low sales due to limited visitor traffic. The company’s estimated net worth is around $450,000.
Stealth Bros & Co secured a deal on Shark Tank with a valuation of $1 million. With the support of partners, mentors, and investors like Barbara Corcoran and Mark Cuban, the company is well-positioned for growth.
Braxton Fleming created this product to address a significant need for stylish and practical storage solutions for medical supplies, such as injections. The container is popular among individuals who travel or need to manage their medical supplies discreetly and safely.
Customers have been actively sharing their positive experiences with the product on social media, posting videos and photos after purchasing it.
Yes, Stealth Bros & Co. is still in business as of April 2024.
