Pnuff Crunch is a healthy snack brand from the food and beverage industry based in West Orange, New Jersey. it is made non-GMO, plant-based, puffed peanut snack.
This healthy snack contains 9 plant-based simple & natural ingredients that are used to make the snack better.
This snack comes in 3 variants Original, Cocoa, and Cinnamon and different ingredients have been used in it.
These three snacks are found in Ground Navy Beans, White Rice, Peanut Oil, Tapioca Starch, Organic Cane Sugar, Brown Rice Protein, Roasted Peanuts, and Salt. which are good for your health.
All these snacks are healthy and are available in gluten-free, vegan, non-GMO, complete plant protein, a good source of fiber, and no artificial ingredients.
It is full of amino acids and 3 plant proteins(Peanuts, Navy beans, and Brown Rice) are also included in it. You can consume this snack during workouts, breakfast, and mid-day, to curb bedtime cravings.
| Company Name | Pnuff Crunch |
| Founder | Juan Salinas |
| Product | non-gmo, plant-based, puffed peanut snack |
| Asked For | $300,000 for 10% |
| Final Deal | $400,000 for 25% |
| Shark | Mark Cuban |
| Episode (Shark Tank USA) | Season 12 Episode 2 |
| Air Date | October 23, 2020 |
| Business Status | In Business |
| Net Worth | $1.6 Million *estimated |
Who Is The Founder Of Pnuff Crunch?
The Founder & CEO of Pnuff Crunch is Juan Salinas formerly of Nestle S.A. Has been the Global Project Manager/Director. They have very good knowledge about this food industry.
He has spent 25 years in this food industry and has good knowledge about it. Salinas is a Food Industry Expert as well as a Bodybuilder and Dos Marathons & Triathlons.
In 2015, he started Perfect Life Nutrition, LLC Company, its subsidiary is Pnuff Crunch Snacks Company.
He started experimenting with different nutrients to make a healthy snack. Finally, Pnuff Crunch was born which is a healthy snack.
They wanted this snack to be made with natural sources, and contain no preservatives, artificial flowers, colors, and sweeteners.
He completed his MBA studies at Rutgers Business School.
Pnuff Crunch Before Shark Tank
After that, he got this healthy snack product. It is made with Peanuts, Navy Beans, and Rice which come in the original, cocoa and cinnamon flavors.
It does well in the test and provides a satisfying crunch. The snacks are available in Walmart supermarkets and are available online on Amazon.
When Juan was 16 years old, he was from Honduras. He did not know English after he came to New Jersey, and after that, he came home.
His parents told him to give importance to studies and that nothing can be done without studies.
How Was The Shark Tank Pitch Of Pnuff Crunch?
Founder Juan Salinas asked for $300,000 in Shark Tank in exchange for 10% equity in his company PNuff Crunch. Salinas’ pitch went very well in Shark Tank, he presented his product very well.
The retail price of this product ranges from $3.29 to $3.99. Talking about its distributor cost, it is $1.70 and its making cost is 75 cents.
In this, their margin is 55% which is a very good margin. The founder says that high-quality complete protein has been used in this.
It currently has 450 stores. In 2019, he generated revenue of $104,000. Kevin said that it is not impressive in the snack category.
At first, he used to make products through another manufacturing company, but he did the deed to make his product. Juan’s brother paid $250K for this and he invested $135K totaling $375K in it.
In the middle of 2020, this company generated sales of $ 65,000 because of COVID-19.
Mark Cuban: Found them in his home one day and the whole bag. He needs to buy it back for his wife. Mark offered to invest $300k but wanted a 25% stake.
Enterpernure: Juan said that you also know Mark and me too this brand can become a $100 million company after 5 to 6 years. Juan made a counteroffer of $300k for a 15% stake.
Mark Cuban: Mark refused Juan’s counteroffer, saying it was not worth it. Juan said can you do this offer in the middle. Mark made his counteroffer of $400k for a 25% stake.
Kevin O’Leary: Kevin said what a madness, Has never seen Mark more excited about a product.
Enterpernure: Counter Offer: $400K for 20%
Mark Cuban: Counter Offer: $400K for 25%
Finally, Juan agreed to Mark’s offer of $400k for 25%, and the deal was completed.
Pnuff Crunch Shark Tank Update
This Company Generated more than $200,000 in revenue in just a few hours after Shark Tank.
Although before Shark Tank, their sales were going very slow, now after the investment of Mark, its sales increased rapidly.
Currently, this brand is available in many retail stores including Wal-Mart, Target, CVS, Walgreens, The Vitamin Shop, and Amazon.
According to the report of March 2022, their annual revenue is $1.5 million.
What Is Pnuff Crunch’s Net Worth?
Panff Crunch’s net worth is estimated at $1 million.
Right now this company is running profitably but it needs a lot of marketing to move forward.
