The Cheese Chopper is a versatile 3-in-1 kitchen tool that functions as a slicer, shredder, and storage container, designed to minimize cheese waste. Its user-friendly design ensures that anyone can use it safely, eliminating the risk of finger cuts that can occur with traditional knives.
The Cheese Chopper features an airtight container that keeps large packs of cheese fresh for twice as long, reducing the need for plastic wrap and bulky containers. It includes a moving system that allows for easy slicing, shredding, or grating, with options for wire, blade, and grater cutters.
All components are dishwasher safe, making cleanup effortless. Priced at $34.99 in 2022, the Cheese Chopper is available on both its official website and Amazon, where it retails for $39.
| Company Name | The Cheese Chopper |
| Founder | Tate Koenig |
| Founded | 2018 |
| Product | 3-in-1 cheese slicer, shredder, and storage container |
| Asked For | $75,000 for 10% equity |
| Final Deal | No Deals |
| Shark | No Shark |
| Episode (Shark Tank USA) | S12 E20 |
| Air Date | April 9, 2021 |
| Business Status | In Business |
| Net Worth | $340K *estimated |
| Website | Visit Website |
| Headquarters | Portland, Oregon Metropolitan Area, US |
| Go To Amazon | Buy Now |
Another Shark Tank Pitch
Who Is The Founder Of The Cheese Chopper?
Tate Koenig is the Founder and CEO of The Cheese Chopper, a product that has gained recognition for its innovative design and functionality. Before launching The Cheese Chopper, Tate co-founded Citizens of the World, a non-profit organization, in 2009, where he currently serves as president.
He earned a Bachelor of Science in Business from Oregon State University in 2012. Prior to his college education, Tate gained experience working at Hubbard Auto and Electric, as well as at TK Orchards Company.
In 2013, after completing his studies, he joined Shelter Products Inc. as a lumber broker. Since 2002, he has also held the position of Operations Manager for the Full Contact Fighting Federation.
In addition, Tate has been working as a lumber broker for Idaho Pacific Lumber Company since 2018. Throughout his career, he has successfully run numerous fundraising campaigns for Citizens of the World, showcasing his dedication to both business and community service.
How Was The Shark Tank Pitch Of The Cheese Chopper?
After entering Shark Tank, Tate Koenig presented The Cheese Chopper to the sharks through a compelling demonstration. He shared his personal story and background, highlighting his passion for the product. Tate sought an investment of $75,000 in exchange for 10% equity, valuing his company at $750,000.
The Cheese Chopper retails for $39.99, with a manufacturing cost of $6.65. Tate had successfully run campaigns on platforms like Instagram, Facebook, and Kickstarter to generate pre-orders, earning $125,000 in the process.
Notably, he achieved this impressive figure without any paid marketing, relying solely on organic reach.
Despite his efforts and the potential of the product, all the sharks ultimately decided not to invest. They expressed concerns that Kickstarter revenue doesn’t equate to actual sales and noted that it may not provide genuine customer feedback.
The Cheese Chopper Shark Tank Update
Although The Cheese Chopper didn’t secure a deal on Shark Tank, the episode significantly boosted its sales. Since then, Tate Koenig has successfully shipped all pre-orders, and customer reviews indicate a very positive response to the product.
The availability of The Cheese Chopper on Amazon greatly increased its sales, as the platform reaches a global audience.
Tate’s company is expanding its product line, which now includes The Simple Slicer & Dicer, a Collapsible Pizza Container, Handmade Walnut Coasters, and other collapsible containers.
To drive sales, The Cheese Chopper is also investing in paid marketing on social media, which has proven effective, particularly among female consumers who show strong interest in kitchen products. Marketing on platforms like Pinterest could further enhance sales potential.
On September 23, 2022, Tate returned to Shark Tank in Season 14 with a new product, the Pizza Pack. He sought $100,000 for 10% equity and successfully secured an investment from Lori Greiner for $100,000 in exchange for 13% equity.
This marked a successful investment after his earlier experience on the show. In the months following its initial appearance, The Cheese Chopper reportedly achieved half a million in sales.
The company continues to offer free shipping on orders over $30, making it an attractive option for customers.
What Is The Cheese Chopper’s Net Worth?
The kitchen appliances market was valued at $237.3 billion in 2019 and has since experienced significant growth, resulting in increased competition within the industry. Currently, The Cheese Chopper is valued at approximately $340,000. This valuation reflects the product’s rising popularity and its successful presence in a crowded market.
Yes, The Cheese Chopper is still in business as of April 2024.
