Wad Free is a product designed to prevent bed sheet wads. It helps keep sheets from bunching up in the machine, ensuring they are cleaned and dried properly.
Made from various plastic materials, the base is crafted from recycled polypropylene. The product is free of latex, PVC, BPA, and phthalates.
Each Wad Free piece is 4 inches square and helps secure the four corners of the sheet. This product allows sheets to dry 77% faster and is made in the USA.
Wad Free is priced at $19.99 per pack, which includes two Wad Free devices. It is also available on Amazon.
| Company Name | Wad-Free by Brayniacs LLC |
| Founder | Cyndi Bray |
| Founded | 2020 |
| Product | Wad-Free for Bed Sheets is the first-ever Wad Preventer |
| Asked For | $200k for a 5% equity |
| Final Deal | $200K for a 10% equity + a royalty of $1.50 until $1 Million is paid |
| Shark | Kevin O’Leary |
| Episode (Shark Tank USA) | S13 E5 |
| Air Date | Nov 5, 2021 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Denver, Colorado, United States |
| Lifetime Worth (Sales) | $3.5M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Wad Free?
Cyndi Bray is the founder of Wad Free and Brayniacs LLC. She earned her MBA from the University of Illinois Chicago after completing her Bachelor of Arts at Michigan State University.
Specializing in advertising and graphic design, Cyndi ran her own company for 20 years but stopped working in 2005 to care for her husband, who was diagnosed with a brain tumor.
How Was The Shark Tank Pitch Of Wad Free?
Cyndi Bray appeared on Shark Tank with her company, Wad Free, and presented her business to the sharks. She explained the problem and solution through a demo, then asked for $200K in exchange for 5% equity.
Kevin O’Leary asked a quirky question, stating that he sleeps naked. After the laughter died down, he asked if Egyptian cotton sheets could be damaged by the product, as he had bought expensive Egyptian cotton sheets. Cyndi replied that if used properly, the product wouldn’t damage the sheets.
Launched in June 2020, Wad Free has generated $513,000 in sales from their website, Amazon, Walmart, and The Grommet. The landed cost of each product is $3.50, and with free shipping, it costs them another $3.50. The retail price is $18.99, giving Cyndi a net profit of 38%. She also has a utility patent, which will be issued next week.
Mark Cuban said he doesn’t have this problem because he rarely washes his sheets, so he was out. Robert Herjavec expressed that he didn’t understand the market, so he also passed on the deal.
Kevin O’Leary made an offer of $200K for 10% equity plus a royalty of $1.50 until $1 million is paid. Daymond John said he couldn’t relate to the product, so he was out.
Lori Greiner called it a “genius product” that could make millions and suggested it could be upsold with Better Bedder. She offered $200K for 25% equity.
Cyndi countered Lori with a 10% equity offer, and Kevin adjusted his offer to 5%. Lori, unable to go below 20%, remained firm on her 20% equity offer. Cyndi responded, “Lori, I love you,” but ultimately accepted Kevin’s deal.
Finalize: Kevin O’Leary Invest $200K in ‘Wad Free’ for 10% equity + a royalty of $1.50 until $1 Million is paid.
What Happened To Wad Free After Shark Tank?
There was a heated exchange between Lori and Kevin as they both competed to invest in Wad Free. Daymond John humorously chimed in, saying, “Shark fight, shark fight!” After much discussion, Cyndi agreed to Kevin’s offer.
Within a week of the Shark Tank episode airing, over 1,000 Wad Free products were shipped, and they sold out completely. The product was back in stock on November 20, 2021, at Amazon, WadFree.com, and The Grommet.
The company was featured on The Today Show on April 7, 2022. Cyndi also appeared on the “Startup Life” show with Ande Lyons, where she shared her business journey.
Wad Free received positive feedback on Amazon, with a rating of 4.1 out of 5. The founder is now planning to ship the product to Northern Ireland.
After the Shark Tank episode aired, the company saw a significant boost in sales, making thousands of dollars in just a few weeks. The product addresses a common problem, and its sales have been skyrocketing.
In October 2022, Wad Free was named one of the Top 10 Finalists in the “Coolest Thing Made in Colorado” contest, announced by the Colorado Chamber of Commerce.
As of December 2022, it’s unclear whether Kevin has finalized the deal with Wad Free.
We’re continuing to follow Cyndi Bray and her company for further updates.
Yes, Wedfuly is still in business as of December 2022.
