Launched in 2013, Fitfighter is a steelhose solution for multiple full-body workouts within the wellness and fitness services industry.
This product utilizes steel hose alongside various workout equipment to provide a comprehensive full-body workout experience. There’s no need to purchase different equipment for various exercises; Fitfighter’s steelhose product enables users to engage in full-body workouts efficiently.
Fitfighter facilitates various types of workouts, including hot potato, swing, chop, push-up, slam, and more.
The platform also offers workout training sessions, with membership required for access. The first session typically comes with a free trial, followed by a $125 charge for a 30-day training program.
The product comes in different sizes, ranging from 5 to 40 LBs, with pricing varying based on size.
| Company Name | Fitfighter |
| Founder | Sarah Apgar |
| Product | full body strength and resistance training tool made from a recycled fire hose |
| Asked For | $250,000 for 15% Equity |
| Final Deal | $250,000 for 25% Equity |
| Shark | Daniel Lubetzky |
| Episode (Shark Tank USA) | Season 12 Episode 5 |
| Air Date | November 13, 2020 |
| Business Status | In Business |
| Lifetime Sales | $1 Million *estimated |
Who Is The Founder Of Fitfighter?
Sarah Apgar is the founder and CEO of FitFighter. Sarah previously served as a Marketing and Business Development Analyst in the US Army Corps of Engineers for 2 years.
Following her service as a second lieutenant in the 52nd Engineer Battalion in Iraq, Sarah transitioned back to civilian life in the States. Subsequently, she began volunteering at the Fire Department in Huntington.
Sarah completed her bachelor’s degree at Princeton University and went on to earn her MBA from The Tuck School of Business at Dartmouth.
After completing her education, Sarah spent over 4 years at Warby Parker, ultimately leaving her position as Director of New Stores and Facilities.
Did Fitfighter Get a Deal on Shark Tank?
Sarah provided a comprehensive demo of her product, which the Sharks greatly appreciated. Her first client for the company was the Fire Service.
Initially launched with $210,000 in funding from friends and family, including $50,000 of her own money, Sarah later partnered with Sorinex Exercise Equipment in May to scale her business. She also secured a contract with the United States Army to provide training for the new Army Combat Fitness Test.
In the B2B market, Sarah generated $45,000 in July 2019. However, due to the pandemic, the B2B market shut down, prompting her to shift to a direct-to-consumer (D2C) concept. She generated $40,000 in sales within 10 weeks during April and May 2020. Sarah utilized digital ads on platforms like Facebook, Google, and Instagram to attract customers, and developed an iOS app for online training.
Kevin O’Leary declined to invest, citing competition with his existing investments. Robert Herjavec expressed doubts about the business’s ability to transition online quickly and declined to invest.
Daniel Lubetzky made two offers: $250,000 for 30% equity or $250,000 for 25% equity. Lori Greiner was not ready to enter into a partnership with Daniel but believed he would be a good partner.
Sarah countered Daniel’s offer with $250,000 for 20% equity, which he declined. Eventually, Sarah agreed to Daniel’s offer of $250,000 for 25% equity.
Fitfighter Shark Tank Update
Daniel’s expertise in both B2B and B2C markets positions him well to grow FitFighter using his knowledge and skills.
As of June 2022, Daniel is still maintaining his deal with FitFighter, as noted in his portfolio.
Following the Shark Tank episode, Sarah revealed that sales surged to $250,000 within a few weeks of its release. Within three months, sales had reached $900,000, with Daniel’s assistance in growing the business online. Daniel’s efforts also led to FitFighter securing a $250,000 purchase order from Dick’s Sporting Goods.
Additionally, Sarah donated $10,000 to Tunnels To Towers.
A report released in August 2021 indicated that the company generated annual revenue of $900,000 to $1 million.
What Is Fitfighter Net Worth?
Fitfighter’s estimated net worth is $1.9 million, based on the company’s lifetime sales and valuation data.
The company has begun selling gift cards, t-shirts, bottles, and other merchandise alongside their steelhose equipment. Sarah is prioritizing her B2C efforts over the B2B market. Many individuals are signing up for their online workout training programs.
Their subscription-based online training program is gradually expanding.
