DEUX is a plant-based functional foods company. The company specializes in Vegan and Gluten-Free Cookie Doughs and Dessert Spreads, developed in consultation with Naturopathic Doctors.
All products are rich in vitamins and supplements. The cookie dough line was initially launched with three flavors: Chocolate Chip, Brownie Batter, and Peanut Butter.
Ingredients such as oats, nut butter, vanilla, maple syrup, coconut sugar, water, and flaxseed are used to make the cookies. Quality is further enhanced with ingredients such as amino acids, pea protein, mushrooms, vitamin D, or elderberry.
None of the products contain dairy, eggs, or gluten. The cookie dough is available in 11 individual flavor jars, including Chocolate Chip, S’mores, Cinnamon Roll, Peanut Butter Cup, Brownie Batter, Birthday Cake, Pumpkin Spice, Pink Frosting, Sweet & Salty Oatmeal, Sugar Cookies, and Space Brownie.
Each jar costs $16. Additionally, the company recently launched Glazed Donuts priced at $16. They also offer spreads in various flavors, including Birthday Cake Spread, Chocolate Hazelnut Spread, and Cookie Butter Spread.
| Company Name | Deux Foods, Inc. |
| Founder | Sabeena Ladha |
| Founded | Oct 2020 |
| Product | plant-based functional foods |
| Asked For | $300k for a 10% equity |
| Final Deal | No Deals |
| Shark | No Sharks |
| Episode (Shark Tank USA) | S13 E6 |
| Air Date | Nov 12, 2021 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Los Angeles, California, United States |
| Lifetime Worth (Sales) | $2.5M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Deux Foods?
The Founder & CEO of this company is Sabeena Lada, and the company is based in Los Angeles, California, United States.
Sabeena worked for 2 years as an Associate Brand Manager at Diamond Foods after graduating from the Texas McCombs School of Business.
For several years, she worked in marketing roles at various companies, including McKinsey & Company, M13, and many more.
How Was The Shark Tank Pitch Of Deux Foods?
She asked the sharks for $300k for a 10% equity. The founder gave the product to all the sharks to test, and Mark liked the taste. Kevin expressed concern about the 110 calories of the food, but the founder explained that it depends on the size. She emphasized that she is focusing on clean ingredients rather than calories.
From October to December 2020, the company made $70,000 in revenue. In 2021, revenue reached $630,000, and it is projected to reach $1.2 million by the end of this year. The founder had obtained approval from the Whole Foods chain before joining Shark Tank.
Each jar costs $3.70 to make and is sold for $15. The company has raised $1 million at a $6 million cap. Robert Herjavec stated that he does not like sweets and decided not to invest. Similarly, Lori Greiner and Nirav Tolia felt it was not the right match for them and opted out.
Kevin O’Leary expressed that he would not consume this type of food, so he also declined to invest. Mark Cuban also refused to invest in the business. As a result, Sabeena had to leave Shark Tank without securing any investment.
Finalize: Deux Foods didn’t get the deal in Shark Tank.
Deux Shark Tank Update
In December 2022, this company’s food products are available at 868 stores across the United States, with only 132 stores in Los Angeles. In March 2022, this business appeared at the Natural Products Expo. The company collaborated with social media influencer Amanda Hirsch on April 19, 2022.
On September 2022, Sabeena teamed up with Tscpodcast to release a podcast. In November 2022, she listed her product on Walmart, with the first two locations being Texas and Louisiana.
What Is Deux Net Worth?
The estimated net worth of Deux is $3 million. This data is based on the company’s lifetime sales and current valuation. The headquarters of this business are located in Los Angeles, California, United States. Approximately 2 to 20 employees are working in this company.
