Nutr is a Columbus, Ohio-based brand that helps users prepare nut milk at home using its machine. This device creates fresh, plant-based milk by mixing various nuts, ingredients, and water in just minutes.
To use the machine, follow these three simple steps:
- Add nuts.
- Add water.
- Choose the desired temperature.
After a few minutes, your milk will be ready. Pour it into a glass or container, and enjoy!
The machine is available in two colors—white and black—and is priced at $169 and $189, respectively. It can be purchased on the brand’s website.
| Company Name | Nutr |
| Founder | Alicia Long and Dan Turk |
| Founded | Jan 2021 |
| Product | Plant based milk made machine |
| Asked For | $500K for 5% equity |
| Final Deal | No Deals |
| Shark | No Sharks |
| Episode (Shark Tank USA) | S14 E12 |
| Air Date | Jan 20, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Columbus, Ohio, United States |
| Lifetime Worth (Sales) | $6.7M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Nutr?
Alicia Long and Dan Turk are the co-founders of Nutr, which they launched as a husband-and-wife team in 2021.
Alicia Long
Alicia is the co-founder and CEO of the company. She earned a BBA in marketing from Ohio State University and spent three years as a tech recruiter at a startup. She also worked as a Senior Recruiter at Amazon and Google for two years.
How Was The Shark Tank Pitch Of Nutr?
Alicia and Dan entered Shark Tank to present Nutr, aiming to solve the problem of preservatives in plant-based milk. They requested $500,000 for 5% equity. During their pitch, they demonstrated the machine, and Lori Greiner shared that she enjoyed the milk’s taste.
Each batch costs a minimum of $42 to produce and retails for $169, giving them a 73% profit margin. Their sales distribution is 90% direct-to-consumer and 10% wholesale. In 2021, they generated $793,000 in sales, while in 2022, they have already approached $2 million and project $6 million in sales by year-end, primarily focusing on influencer marketing. They have invested $1.3 million in influencer and other marketing efforts over the past year.
Nutr is a bootstrap startup; Alicia and Dan used $500,000 of their own funds to launch the business and have not raised any external money yet.
Lori Greiner liked the product but opted out, stating she wouldn’t use it. Mark Cuban, having invested in NuMilk, also declined to invest. Kevin O’Leary expressed concerns about the valuation and opted out, as did Daymond John.
Alicia and Dan countered Daniel Lubetzky with an offer of $500,000 for 7.5% equity plus 2% advisory shares, but he ultimately decided to pass as well.
Finalize: Nutr didn’t get the deal in Shark Tank.
Nutr Shark Tank Update
Nutr Nut Milk Maker did not receive funding on Shark Tank. According to a report from March 2023, the brand was on track to meet its 2022 annual sales target of $6 million.
The Nut Milk Maker machine is currently available on platforms like Amazon, eBay, Walmart, and Best Buy. The marketing team is actively hiring social media influencers for product promotion, including accounts like @macros_with_mon and @shelbykiser.
This episode aired on January 20, 2023, during which Alicia and Dan shared extensive information about their plant-based milk-making machine with the sharks.
We will continue to follow Alicia Long and Dan Turk for further updates on their company.
What Is Nutr Net Worth?
Nutr is valued at an estimated $10 million and has raised $2.7 million in investments so far. The majority of this funding has been allocated to marketing efforts.
