The Tucky Belt offers a comfortable solution for achieving a no-bulk tuck. Made from thick, luxurious Jacquard elastic and featuring silicone strips for added grip, this belt simplifies the process of tucking or cropping shirts, hoodies, and sweaters.
There’s no need to tuck shirts inside your bra anymore. The Tucky Belt is available in four sizes: Extra Small, Small, Medium, and Large, priced at $30.
| Company Name | Tucky Belt | |
| Founder | Brooke Knaus | |
| Founded | 2022 | |
| Product | An undergarment accessory | |
| Asked For | $70k for 30% equity | |
| Final Deal | $70k for 39% equity | |
| Shark |  Daymond John | |
| Episode (Shark Tank USA) | S14 E22 | |
| Air Date | May 19, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Charlotte, North Carolina, United States | |
| Lifetime Worth (Sales) | $100K *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who is The Founder of Tucky Belt?
The Tucky Belt business was founded by Brooke Knaus, a resident of North Carolina, in 2021. Brooke studied Public Relations, Advertising, and Applied Communication in college.
How Was The Shark Tank Pitch Of ‘Tucky Belt’?
Brooke enters Shark Tank, seeking $70,000 for 30% equity in her business. She demonstrates the Tucky Belt, explaining how it helps with cropping shirts.
Launched in 2022, the company generated $60,000 in gross sales within six months, with 98% of sales occurring online. The landed and packaging cost of the product is $5, while the retail price is $30, resulting in a profit of $40,000 so far.
Lori Greiner and Mark Cuban declined to invest, citing a lack of fit for their portfolios. Kevin O’Leary offered $70,000 for 40% equity, and Daymond John matched his offer.
Brooke countered with a request for 39% equity, which was a bold move. Daymond John ultimately agreed to her counteroffer.
Finalize: Daymon John invests $70k in ‘Tucky Belt’ for 39% equity.
Tucky Belt Shark Tank Update
After Brooke appeared on Shark Tank, she shared her business idea with the Sharks. Several developments occurred between the Sharks regarding her business.
Once the episode aired, most of her belts sold out within 12 hours, a fact that Brooke proudly announced on Instagram. The belt was also featured on the Today Show on June 15, 2023.
The company has since launched a new product called Stitchy, which allows items like scarves to be temporarily attached to shirts.
Brooke delivered a compelling pitch on Shark Tank, addressing the problem of shirt cropping and presenting her innovative solution. Her product gained significant popularity on TikTok, leading to impressive sales.
We’re following Brooke Knaus and her company for further updates.
What is The Net Worth of Tucky Belt?
The current estimated worth of the Tucky Belt is $179,000. Brooke has studied advertising and knows how to market a product effectively. We hope she will achieve strong sales through her unique advertising strategies in the future.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | TBD |
| 2022 | $100k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| May 2023 | $70k (Seed) | Daymond John |
The business is currently located in Charlotte, North Carolina, United States.
Yes, Tucky Belt is still in business as of April 2024.
