Bunny Eyez is an eyewear brand that offers reading glasses and sunglasses with innovative tiltable and flippable designs. Their reading glasses come in various styles and lens options, including blue lenses, Sunnyz lenses, and regular lenses.
The brand’s website features a recommendation tool that suggests glasses based on the user’s face shape. The average price for a standard pair of reading glasses is $35.
| Company Name | Bunny Eyez | |
| Founder | Stacy Fritz and Jenny Hutt | |
| Founded | 2017 | |
| Product | Tilt-able, Flippable Reading Glasses | |
| Asked For | $200k for 10% equity | |
| Final Deal | $200k for 20% equity + a $2 royalty until $200k is paid then equity drops to 15% | |
| Shark |  Daymond John | |
| Episode (Shark Tank USA) | S15 E7 | |
| Air Date | Nov 17, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | New York, New York, USA | |
| Lifetime Worth (Sales) | $5M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Bunny Eyez?
The founders of Bunny Eyez are sisters Stacy Fritz and Jenny Hutt, who launched the business in 2017.
Jenny Hutt (Jennifer Koppelman Hutt) is a lawyer by profession and hosts a podcast called The Jenny Podcast. Her show features a diverse range of guests, including socialists, chefs, and doctors.
How Was The Shark Tank Pitch Of Bunny Eyez?
Stacy Fritz, Andrea, and Jenny Hutt enter Shark Tank seeking $200,000 for 10% equity in their eyewear brand, Bunny Eyez. Jenny explains to the Sharks how the idea for Bunny Eyez was conceived.
The brand currently holds two utility patents and received a positive response upon launching their products. Since starting in the summer of 2018, they have achieved lifetime sales of over $5 million, with 200,000 units sold.
Their annual sales figures are as follows: in 2018, they generated approximately $600,000; in 2019, $1.9 million; in 2020, $1.3 million; in 2021, $700,000; and in 2022, $400,000.
In the early days, some celebrities, including American broadcast journalist Hoda Kotb, mentioned their reading glasses on television, contributing to their visibility. The landed cost of their products is $3.70, plus $0.60 for a case, with retail prices ranging between $35 and $40.
Bunny Eyez products are sold on Amazon and their company website. The founders seek assistance from the Sharks for distribution and to get their products listed in major retailers.
While Mark Cuban, Kevin O’Leary, and Barbara Corcoran decline to invest, Daymond John offers a deal of $200,000 for 20% equity, along with a $2 royalty until the investment is paid back, after which equity will drop to 15%. Lori Greiner supports Daymond’s partnership but opts out of the deal.
| Sharks | Offers |
|---|---|
 Barbara Corcoran | No Offer |
 Kevin O’Leary | No Offer |
 Mark Cuban | No Offer |
| Daymond John | $200k for 20% equity + a $2 royalty until $200k is paid then equity drops to 15% |
 Lori Greiner | No Offer |
| Final Deals | $200k for 20% equity + a $2 royalty until $200k is paid then equity drops to 15% |
Bunny Eyez Shark Tank Update
Bunny Eyez successfully secured a deal on Shark Tank with Daymond John as an investor. Stacy Fritz expressed her enthusiasm, stating that Daymond John is the perfect person to join their team, according to PRNewswire.
After the episode aired, Stacy shared a video showcasing their preparation of orders, highlighting the increased demand following their appearance on the show. The exposure significantly boosted their sales, as many users are in need of reading glasses.
The tilt-able and flippable designs of Bunny Eyez glasses provide a unique solution for customers seeking comfort and functionality. According to the company’s website, these glasses are designed for complete comfort.
What Is Bunny Eyez’s Net Worth?
Bunny Eyez’s net worth is estimated at $2 million. The business was launched at the end of 2017, and the founders faced a challenging initial journey. While the product has received positive feedback, a more effective marketing strategy is essential for expansion.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | *estimated |
| 2022 | $400k *estimated |
| 2021 | $700k *estimated |
| 2020 | $1.3M *estimated |
| 2019 | $1.9M *estimated |
| 2018 | $600k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $200k | Daymond John |
As of November 2023, the official Bunny Eyez website has been receiving few visitors, but their appearance on Shark Tank has contributed to an increase in website traffic.
Yes, Bunny Eyez is still in business as of April 2024.
