The Fidget Game is a strategic game designed to help children improve their reading skills. There are several word games available, such as Word Pop and Sight Word Edition.
Word Pop features 50 common words and various flashcards that assist kids with object recognition and math skills.
The cost of these games ranges from $9.99 to $111, and they can be purchased from the official website.
| Company Name | The Fidget Game | |
| Founder | Brandi Dugal | |
| Founded | 2021 | |
| Product | Educational Flash Cards | |
| Asked For | $500k for 10% equity | |
| Final Deal | $500k for 15% equity | |
| Shark |  Barbara Corcoran | |
| Episode (Shark Tank USA) | S15 E7 | |
| Air Date | Nov 17, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Austin, Texas, USA | |
| Lifetime Worth (Sales) | $3.2M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of The Fidget Game?
Brandi Dugal is the founder and CEO of The Fidget Game. She is a teacher by profession and holds a Master of Education (MEd) in Primary/Junior K-6 from the University of Windsor.
How Was The Shark Tank Pitch Of The Fidget Game?
After entering the Shark Tank, Brandi delivered an impressive presentation, requesting $500,000 for 10% equity at a $5 million valuation. It has been 13 months since the business started, and she has achieved a total of $3.2 million in sales.
Eighty-five percent of sales come from Amazon, while 15% are generated from the official website. The Fidget Game reached the No. 1 position in the reading game category on Amazon within six months.
The Word Pop game has a landed cost of $3.45 and a customer acquisition cost of $6.80, selling for $29.99. Last month’s net margin was 32%, and Brandi projects a profit of $1.25 million in 2022.
Barbara Corcoran expressed strong interest in investing in the business. She interrupted Brandi to offer $500,000 for 20% equity, but Brandi countered with a request for 15% equity, which Barbara agreed to.
| Sharks | Offers |
|---|---|
| Barbara Corcoran | $200k for 20% equity |
 Kevin O’Leary | No Offer |
 Mark Cuban | No Offer |
 Daymond John | No Offer |
 Lori Greiner | No Offer |
| Final Deals | $200k for 15% equity |
The Fidget Game Shark Tank Update
The Fidget Game secured a deal on Shark Tank, with Barbara Corcoran investing in the business. Barbara has proven to be an excellent partner.
Founder Brandi announced on Instagram that she plans to launch six new reading games in 2023.
After appearing on Shark Tank, Brandi explained her product to the Sharks, highlighting its benefits. The Fidget Game is a fantastic product that entertains children while promoting learning.
What Is The Fidget Game Net Worth?
The Fidget Game’s net worth is estimated at $2 million and currently helps kids in over 50,000 schools with their studies. The founder seeks assistance to expand the business.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | *estimated |
| 2021-22 | $3.2M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $200k | Barbara Corcoran |
To scale effectively, improved marketing strategies are necessary, and parents need to be made more aware of the product.
Yes, The Fidget Game is still in business as of April 2024.
