Snow in Seconds is an artificial snow product designed to create a snowy experience anytime, regardless of the weather. Founded by Jonathan Dusing, the company is based in Minneapolis and offers a solution for those who want to enjoy snow in places where it doesn’t naturally occur.
Jonathan Dusing has been involved in business since 2008 and also runs FanMaker, a company that develops loyalty apps and websites for sports teams. His expertise spans multiple ventures.
Product Details:
- Main Ingredient: Sodium Polyacrylate, a chemical commonly used in industry and agriculture.
- Function: When mixed with water, the powder rapidly transforms into snow-like material. Although it feels cold and resembles snow, it does not melt and eventually shrinks into powder over a few weeks.
- Pricing: A large packet is priced at $15.99, and an XL packet costs $24.99. The product is available on Amazon and through the company’s website.
Shark Tank Appearance:
- Season: 15, Episode 8
- Ask: $50,000 for 10% equity
- Deal: Barbara Corcoran invested $50,000 for 33.3% equity.
Key Points:
The artificial snow offers a cold sensation but does not replicate real snow in terms of melting.
The product provides a unique way to experience snow and is especially useful in areas where snow is not common.
| Company Name | Snow in Seconds | |
| Founder | Jonathan Dusing | |
| Founded | 2008 | |
| Product | Artificial No-Toxic Snow Power | |
| Asked For | $50k for 10% equity | |
| Final Deal | $50k for 33.3% equity | |
| Shark |  Barbara Corcoran | |
| Episode (Shark Tank USA) | S15 E8 | |
| Air Date | Dec 8, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Minneapolis, Minnesota, USA | |
| Lifetime Worth (Sales) | $200k *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Snow in Seconds?
The founder of Snow in Seconds is Jonathan Dusing, who has been pursuing his entrepreneurial journey since 2008. Jonathan also owns FunMaker, a company specializing in building loyalty apps and websites primarily for professional and collegiate sports teams.
His work with Snow in Seconds showcases his ability to innovate in various fields, from sports technology to creating artificial snow.
How Was The Shark Tank Pitch Of Snow in Seconds?
Jonathan Dusing entered the Shark Tank and introduced himself, seeking $50,000 for 10% equity in his business, Snow in Seconds. He explained how the artificial snow powder works, allowing users to create snow indoors.
Jonathan has been selling this product for 15 years, achieving $2 million in sales to date. In 2022, the annual sales were $241,000 with a profit of $40,000. Sales distribution includes 50% in bulk for movies and parties, 32% wholesale, 12% through Amazon, and 6% through his own website.
The cost to make one gallon of the snow powder is $0.72, and it retails for $4.99. The product is distributed through Kroger, Fred Meyer, and over 1,500 retail stores.
Lori Greiner expressed that the product’s seasonal nature made it an unsuitable investment for her and opted out. Kevin O’Leary, who has a strong aversion to seasonal businesses, also decided not to invest. Mark Cuban stated that while it was a good business, it wasn’t for him and declined to invest.
Barbara Corcoran saw potential in the business and offered $50,000 for 33.3% equity. Daymond John also wanted to make an offer but felt Barbara’s offer was too compelling and chose to bow out.
Jonathan countered Barbara’s offer with 25% equity, but she declined that counteroffer. However, Barbara proposed a collaboration with the co-founder of Holiball to help grow the business, and Jonathan accepted the offer.
| Sharks | Offers |
|---|---|
| Barbara Corcoran | $50k for 33.3% equity (#1) |
 Kevin O’Leary | No Offers |
 Mark Cuban | No Offer |
 Daymond John | No Offers |
 Lori Greiner | No Offers |
| Founder’s (Countered) | $50k for 25% equity (Barbara) |
| Final Deals | $50k for 33.3% equity |
Snow in Seconds Shark Tank Update
Snow in Seconds secured a deal on Shark Tank with Barbara Corcoran, who invested in the business. Barbara, known for her investments in seasonal businesses, plans to scale Snow in Seconds by connecting Jonathan with other seasonal business owners.
Currently, there is limited information available about the business, so we are monitoring it and its owner for further updates. The Shark Tank episode significantly increased visibility for Snow in Seconds, potentially boosting sales as the product becomes a popular choice for holiday decorations. This exposure presents a strong opportunity for the business to grow.
What Is Snow in Seconds Net Worth?
Snow in Seconds has an estimated net worth of $1 million. Despite operating for 15 years and generating $2 million in sales by 2023, the business has struggled to achieve significant growth. To advance to the next level, a robust marketing strategy is essential.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2008-23 | $2M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $50K | Barbara Corcoran |
Founded in 2008, Snow in Seconds has a long history but has faced challenges in boosting sales. Barbara Corcoran’s involvement may provide the necessary support to enhance the business’s performance.
The company is headquartered in Minneapolis, Minnesota, and employs 1-10 people.
Yes, Snow in Seconds is still in business as of December 2023.
frequently asked questions
Who founded Snow in Seconds?
Snow in Seconds was founded by Jonathan Dusing.
Did Snow in Seconds get a deal on Shark Tank?
Snow in Seconds got a deal on Shark Tank, and Barbara Corcoran invested in this business.
