Bridal Babes transforms bridesmaids into unique and stylish attendants for weddings, positioning itself as a bridal tech company. It offers bold, curve-hugging designs that cater to women of all shapes and sizes.
Customers can enjoy virtual consultations and receive fabric samples, while those in the Baltimore area can benefit from in-person consultations.
The company aims to make a mark in the multi-billion-dollar wedding industry by featuring models and clients of diverse shades, shapes, and sizes.
While bridesmaid dresses are often expensive, Bridal Babes offers options under $200, available on its official website.
| Company Name | Bridal Babes |
| Founder | Charles and Ashley Young |
| Founded | Oct 2018 |
| Product | lines of wedding and bridesmaids dress for women |
| Asked For | $250K For a 10% Equity |
| Final Deal | $250K For a 20% Equity |
| Shark | Emma Grede |
| Episode (Shark Tank USA) | S14 E5 |
| Air Date | Oct 21, 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Washington DC-Baltimore Area, United States |
| Go To Amazon | Buy Now |
Another Shark Tank Pitch
Who Is The Founder Of Bridal Babes?
According to her LinkedIn profile, Ashley Young, the founder and CEO of Bridal Babes, officially launched the company in May 2019.
Ashley holds a Bachelor of Commerce (B.Com) degree in marketing from the University of Virginia. After completing her studies, she worked at Universal McCann for one year.
She later served as a Senior Digital Media Planner at Porter Novelli for a year. Additionally, she spent nine years working at the FDA, where she held the role of Health Communications Specialist for two of those years.
How Was The Shark Tank Pitch Of Bridal Babes?
Husband and wife Charles and Ashley Young entered Shark Tank with their company, Bridal Babes, seeking $250,000 for 10% equity. They explained their product and emphasized the importance of their business in the wedding industry.
Bridal Babes offers two collections: Classic and Luxe. The average cost of the Classic collection is $13.31, with a retail price of $44.50. The Luxe collection has a landed cost of $67 and sells for $228.
They offer dress sizes ranging from 2 to 26, with a special order collection that includes sizes 26 to 32.
Bridal Babes has a strong online presence, with over 99k followers on Instagram and more than 60k on TikTok, which helps attract customers.
As of October 2022, their lifetime sales reached $2 million, with year-to-date sales of $850,000. The company officially began selling in 2019 with $30,000 in sales. In 2020, they achieved $200,000 in sales, and by 2021, sales grew to $950,000. They projected reaching $1.2 million by the end of 2022.
In 2021, their profit was $20,000, and they paid themselves a salary of $60,000. They invest 30% of their revenue in advertising to drive business growth, maintaining a 70% profit margin.
Robert Herjavec declined to invest, stating that he couldn’t add additional value to the business. Kevin O’Leary expressed interest in the idea but ultimately passed as well.
However, Emma Grede showed strong interest and offered $250,000 for 25% equity. The entrepreneurs countered with 17.5% equity, but Emma countered with 20%. The entrepreneurs agreed to her offer.
Finalize: Emma Grede Invest $250K in ‘Bridal Babes’ for 20% Equity.
What Happened To Bridal Babes After Shark Tank?
Bridal Babes found success on Shark Tank, securing an investment from Emma Grede, who also became a mentor to help grow the company. Emma Grede is the founder and CEO of Good American, a premium US-based apparel brand, and her extensive experience in the clothing industry makes her an ideal partner for Bridal Babes.
Though Bridal Babes’ wedding dresses are affordable, there’s potential to reduce costs further.
The company started selling in 2019, and in just four years, it achieved lifetime sales of $2 million. Charles Young projected $1.2 million in sales by the end of 2022. Their sales growth has been impressive, with their sales graph steadily rising each year, which is promising for the company’s future.
Despite strong sales, the company has struggled with profitability. As a result, they focus on reinvesting profits to grow the business.
Shark Tank viewers appreciated the concept of Bridal Babes and expressed positive feedback on social media, particularly on Twitter. This public interest is likely to drive sales even higher after their appearance on the show.
The Shark Tank episode featuring Bridal Babes aired on October 21, 2022, during which the entrepreneurs detailed their business model, annual sales, and previous investors to the sharks.
Emma Grede’s investment and mentorship are poised to significantly accelerate Bridal Babes’ growth, with a focus on community building.
An update on Bridal Babes was shared during Shark Tank Season 15, Episode 11. Before their appearance on the show, the company struggled to scale, but after the episode aired, traffic on their website surged by 600%. Their lifetime sales, which stood at $2 million before Shark Tank, reached $3.3 million by the end of 2023, with $1 million in sales occurring in just one year after the deal with Emma.
We’re continuing to follow Charles and Ashley Young and their company for further updates.
What Is Bridal Babe’s Net Worth?
This business primarily operates during the wedding season, and its sales tend to drop during the rest of the year. Bridal Babes experiences fluctuating sales, with some years being more profitable than others. Based on this pattern, the company estimates its net worth to be around $1.5 million.
Yes, Bridal Babes is still in business as of January 2024.
