Fishwife is a tinned seafood company founded in 2020 by Becca Millstein and Caroline Goldfarb. The term “fishwife” is an old term referring to the daughters and wives of the 16th century who sold fish in the market.
Tinned fish is processed and sealed in airtight containers, and it gained significant popularity during the lockdown of 2020, becoming a common food choice for many people.
Co-founder Becca Millstein appeared on Shark Tank Season 15, Episode 10, to seek investment and expand the business. With the help of the sharks, Millstein aims to turn Fishwife into a billion-dollar brand.
Fishwife is known for selling ethically sourced, premium, and delicious tinned seafood. The company sources its seafood from fisherwomen and men in Alaska, California, Oregon, and Galicia.
Their product range includes various types of tinned fish such as Classic Smoky Trio, Smoked Rainbow Trout, Sardines, Smoked Atlantic Salmon, Smoked Albacore Tuna, and Slow Smoked Mackerel. Currently, Fishwife products are available in over 1,891 seafood retail stores across the United States.
| Company Name | FishWife | |
| Founder | Becca Millstein and Caroline Goldfarb | |
| Founded | 2020 | |
| Product | Delicious Tinned Seafood | |
| Asked For | $350K for 4% equity | |
| Final Deal | $350k for 6% equity + $1 advisory shares | |
| Shark |  Lori Greiner |  Candace Nelson |
| Episode (Shark Tank USA) | S15 E10 | |
| Air Date | Jan 12, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, USA | |
| Annual Worth (Sales) | $1M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of FishWife?
The founders of Fishwife are Becca Millstein and Caroline Goldfarb. They started the business in 2020 during the COVID-19 pandemic.
Millstein has a background in marketing, having worked for various music record companies such as Atlantic Records, The Believer, and The Rattle Collective.
How Was The Shark Tank Pitch Of FishWife?
Founder Becca Millstein asked the Sharks for $350,000 in exchange for 4% equity, valuing Fishwife at $8.7 million. Millstein thoroughly explained the Fishwife tinned fish product, highlighting their collaboration with the Chinese chili sauce brand Fly by Jing.
The minimum cost of their main product line is $7.99, while the average production cost is $2.09. In 2021, their sales reached $750,000, with 90% of these sales coming directly from customers. By 2022, sales increased by 250% to $2.6 million. For 2023, they are projected to achieve $5.8 million in sales, with 50% from direct sales and 50% from retail.
Millstein noted that their products are currently available in 1,300 stores and are expected to reach 1,891+ retail stores by January 13, 2024.
Kevin O’Leary offered Millstein a debt deal of $350,000 at 11% interest for 5% equity. Daymond John proposed $350,000 for a royalty of $0.15 per unit sold in perpetuity.
Mark Cuban stated that while the business is not a good fit for him, he acknowledged Millstein’s success.
Candace Nelson expressed interest in the deal, provided Lori Greiner joined her. Lori Greiner, who had previously invested in Boarderie (S14 E7) and anticipated over $20 million in sales for 2023, teamed up with Nelson to offer $350,000 for 10% equity.
Millstein countered with an offer of $350,000 for 6% equity plus $1 advisory shares. Lori and Candace accepted this revised offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Daymond John | $350k for a royalty of 15 cents per unit sold in perpetuity (#1) |
 Kevin O’Leary | $350k as a loan at 11% interest for a 5% equity (#1) |
 Mark Cuban | No Offer |
| Candace Nelson | $350k for 10% equity (with Lori) |
| Lori Greiner | $350k for 10% equity (with Candace) |
| Founder’s (Countered) | $350k for 6% equity + $1 advisory shares |
| Final Deals | $350k for 6% equity + $1 advisory shares |
FishWife Shark Tank Update
Fishwife secured a deal on Shark Tank. Lori Greiner and Candace Nelson teamed up to invest in this seafood business. Candace was confident that Fishwife is a trending business with a positive future.
The product is now available at Whole Foods stores across California, New York, Texas, Arizona, Hawaii, Idaho, Oklahoma, Nevada, and other locations.
Co-founder Millstein delivered a compelling pitch on Shark Tank, and it is expected that thousands of people will visit the official website following the episode. To capitalize on this exposure, they will need to develop a strong marketing strategy to promote the product and highlight its quality.
What Is FishWife’s Net Worth?
FishWife’s net worth is estimated at $3 million. The tinned fish market began growing in 2020, and media reports suggest that its market size will reach $17.2 billion by 2033.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2024 | Coming Soon |
| 2023 | $5.8 *estimated |
| 2022 | $2.6M *estimated |
| 2021 | $750k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $350k | Candace Nelson Lori Greiner |
The company is headquartered in Los Angeles, California, United States, and employs 2 to 10 people, according to its LinkedIn profile.
Yes, FishWife is still in business as of July 2024.
frequently asked questions
Who founded FishWife?
FishWife was founded by Becca Millstein and Caroline Goldfarb.
Did FishWife get a deal on Shark Tank?
FishWife gets deal on Shark Tank. Lori Greiner and Candace Nelson invest in this business.
