Flated is a California-based startup specializing in inflatable automobile accessories. The company manufactures products such as inflatable toppers, carriages, and decks for vehicles.
Flated uses drop-stitch technology, which involves high-tech, high-pressure material that provides rigidity to their products. This technology is utilized in all their offerings.
The Air-Topper, available in three sizes, is mounted on the back of pickup trucks to create additional space. The Air-Carrier is designed to be mounted on top of the vehicle to carry items like surfboards, helmets, or other long equipment.
The Air-Deck is an inflatable mattress suitable for sitting or sleeping. All these products are easy to carry and can be stored compactly in a bag. They are available for purchase on Amazon.
| Company Name | GET-FLATED |
| Founder | Ryan Guay, Dan Watts, Monique Keefer, and Ken Hoeve |
| Founded | Jan 2020 |
| Product | Inflatable Automobile Accessories |
| Asked For | $350k for 5% equity |
| Final Deal | $350k for 5% equity + will take $8 of each unit sold until the money is returned |
| Shark | Daymond John |
| Episode (Shark Tank USA) | S14 E16 |
| Air Date | March 10, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Carlsbad, California, United States |
| Lifetime Worth (Sales) | $1.3M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Flated?
The Get Flated company was founded in 2020 by Ryan Guay, Dan Watts, Monique Keefer, and Ken Hoeve. The founders launched this business based on their industrial experience and passion for outdoor activities.
Ryan Guay
Ryan is the co-founder and CEO of Get Flated. He has previously served as VP of Sales at Surftech and FORLOH INC., and has extensive experience in sales.
Dan Watts
Dan is the co-founder and CPO of the company. With over 20 years of experience in design and product development, he also manages Watts Design and Consulting.
Monique Keefer
Monique is a co-founder and the CEO of Get Flated. She worked at Surftech for three years before serving as Financial Controller at LEUS for one year.
Ken Hoeve
Ken is the co-founder and CMO of Get Flated. With over 30 years of experience in the outdoor industry and a strong background in marketing, Ken is passionate about outdoor activities and sports.
How Was The Shark Tank Pitch Of Flated?
The three co-founders, Ken, Monique, and Ryan, entered Shark Tank seeking $350,000 for 5% equity. They presented their business, Get Flated, which specializes in inflatable automobile accessories designed to enhance road trips.
The retail cost of the Air-Topper is $1,800, with a landed cost of $740. Currently, 80% of the company’s revenue comes from topper sales, while the remaining 20% is generated from other products. Traditional toppers typically cost over $3,500.
In 2022, the company reported sales of $277,000 and aims to reach $600,000 by the end of the year. They have already raised $500,000 this year.
Lori Greiner, Kevin O’Leary, Mark Cuban, and Robert Herjavec were not interested, but Daymond John made an offer of $350,000 for 5% equity, plus $8 per unit sold until the investment is recouped.
The founders accepted Daymond John’s offer.
Finalize: Daymond John invests $350k in Flated for 5% equity + $8 of each unit sold until money-back.
Flated Shark Tank Update
The three co-founders entered Shark Tank seeking funding for their company. They explained how their inflatable automobile products offer flexibility, durability, and portability. The discussion covered various aspects, including sales, product quality, and more.
We’ll be following Ryan Guay, Dan Watts, Monique Keefer, and Ken Hoeve for further updates on their company.
What Is The Net Worth of Flated?
Flated’s current worth is estimated at $1 million. Since its founding in 2020, the company has expanded both nationally and internationally.
During the COVID-19 pandemic in 2020, the company’s performance was affected as lockdowns limited outdoor activities.
However, with the end of the lockdowns, travel and outdoor activities increased significantly, boosting the company’s performance.
Yes, Flated is still in business as of July 2024.
