M-T Strickland, Braxton K. Davis, and Ecleamus Ricks, Jr. founded Metric Maat in 2017 after completing their engineering studies at Morehouse College.
Metric Maat is an innovative wellness and fitness startup that uses data analysis to help users achieve their workout goals. Strickland, Davis, and Ricks appeared on Shark Tank Season 14, Episode 11, asking the sharks for $100,000 for 5% equity at a $2 million valuation.
Metric Maat is an intelligent training accountability partner that uses “TAP Technology” to transform training equipment into smart equipment. The “T.A.P sensor” attaches to equipment, monitors real-time performance, and transfers this data to the Metric Maat app via Bluetooth.
The Metric Maat app collects and stores the data, analyzes it, and acts as a virtual assistant to help users reach their goals. Users can access their strength training workout details in the app and share them on social media. The “T.A.P. Sensor” is available for pre-order on the company website for $199. The Metric Maat app is available on the App Store.
| Company Name | Metric Mate, Inc |
| Founder | M-T Strckland, Braxton K. Davis, and Ecleamus Ricks, Jr. |
| Founded | 2017 |
| Product | Virtual Workout Personal trainer |
| Asked For | $100K for 5% equity |
| Final Deal | No Deals |
| Shark | No Sharks |
| Episode (Shark Tank USA) | S14 E11 |
| Air Date | Jan 13, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Atlanta, Georgia, United States |
| Lifetime Worth (Sales) | $100K *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Metric Mate?
M-T Strickland is the co-founder and CEO of Metric Maat. He previously worked in a top product supply chain company after studying electrical engineering at Missouri University of Science and Technology. In 2015, he founded Strictly Unlimited Company and is also a UBS Fellow on The Fourth Floor.
Braxton K. Davis is the co-founder and Chief Strategy Officer of Metric Maat, working part-time at the company while serving as the full-time Associate General Counsel at Facebook. He graduated from Georgia State University College of Law and founded the Patent Institute of Training. For five years, he served as the executive director of NCPP.
Ecleamus Ricks, Jr. is the Chief Technology Officer of Metric Maat. He studied software engineering at The University of Texas at Austin and worked in various positions at National Instruments for seven years.
How Was The Shark Tank Pitch Of Metric Mate?
Strickland, Davis, and Ricks appeared on Shark Tank, asking the Sharks for $100,000 in exchange for 5% equity. They pitched their product, which Mark Cuban described as a cool and innovative smart equipment. All three founders hold eight degrees.
Currently, due to limited funding, they are focusing on personal trainers. The product has a manufacturing cost of $99 per unit for an initial batch of 1,000 units and a retail price of $199. Selling the product directly to consumers requires five government certificates.
Mark Cuban praised the product as a great consumer idea but decided not to invest, stating it was not a fit for him. Lori Greiner felt the product needed simplification and chose not to invest. Barbara Corcoran and Tony Xu both found it too early for their investment and opted out.
Kevin O’Leary, who had previously invested in “PRX Performance” on Shark Tank Season 7, proposed leveraging PRx to manufacture Metric Maat. He offered $100,000 for 25% equity. The founders felt this was too high and countered with $100,000 plus a $150,000 line of credit for 12.5% equity. Kevin rejected this counteroffer and maintained his offer of $100,000 for 25% equity.
The founders then proposed $200,000 for 20% equity, plus the advantage of PRx Performance. Kevin O’Leary stood by his original offer of $100,000 for 25% equity.
Finalize: Metric Mate didn’t get the deal in Shark Tank.
Metric Mate Shark Tank Update
Metric Mate did not secure a deal on Shark Tank. Kevin O’Leary offered $100,000 for 25% equity, but the founders refused, as 25% equity was too much for all three partners.
The product received mixed opinions on social media platforms, with many people noting it as a cool product. The “T.A.P Sensor” is currently available for pre-order on the company website. Following the episode’s airing, over 50,000 visitors visited the product site in December 2022.
The founders delivered a strong pitch, discussing the sales report, product costs, and other details with the Sharks. The episode aired on January 13, 2022, and many viewers likely placed orders after watching the show.
We are following M-T Strickland, Braxton K. Davis, and Ecleamus Ricks, Jr., along with their company, for further updates.
What Is the Net Worth of Metric Mate?
Metric Mate secured investment in 2022, and the company is currently valued at $2 million. This innovative technology in the wellness and fitness sector addresses a growing need for more precise workout tracking.
While many applications serve as personal trainers and guide users through workouts, they often provide only approximate reports. For example, a smartwatch with a sensor estimates footsteps in activity mode but lacks accuracy.
Metric Mate has partnered with Techstars and Cox Enterprises to further its growth. Effective marketing and additional investment will be crucial for scaling the company.
Based in Atlanta, Georgia, Metric Mate has been featured in various media publications, including Business Wire, Benzinga, and News Center. The company’s headquarters is in Atlanta, and it employs between 3 to 10 people.
Yes, Metric Mate is still in business as of July 2024.
