Peekaboo Ice Cream Shark Tank Update (Season 12)

Peekaboo Ice Cream is a premium, organic ice cream brand based in Miami Beach that incorporates hidden vegetables into its products. Recognizing that children love ice cream but that traditional varieties often contain artificial ingredients and can contribute to health issues, Peekaboo aims to provide a nutritious alternative.

Their Nutritious Veggies Ice Cream is crafted from traditional ingredients, making it more appealing to kids who typically shy away from vegetables like broccoli. The ice cream is made with non-GMO, gluten-free ingredients and uses organic California cow’s milk. This unique approach allows parents to offer their children a healthier treat without compromising on taste.

By focusing on nutrition while still delivering the delicious flavors that kids crave, Peekaboo Ice Cream distinguishes itself from conventional ice cream brands.

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Who Is The Founder Of Peekaboo Ice Cream?

Jessica Weiss Levison is the founder and CEO of Peekaboo Ice Cream, a super-premium ice cream brand that creatively incorporates organic vegetables into its products. A passionate ice cream lover herself, Jessica recognized the potential health issues associated with traditional ice cream and sought to create a healthier alternative.

She earned a BA in Business Administration from the University of Michigan and a JD from New York Law School in 2005. Jessica began her career as a Staff Attorney at Aid Service of Broward County, Inc., followed by a year as a contract attorney at Beloff | Parker | Jacobs. She has also been operating her Florida-based Serendipity Creamery Company for 14 years.

Driven by her love for ice cream, Jessica decided to transition to a full-time role in the ice cream business. Under her leadership, Peekaboo Ice Cream has flourished, reflecting her innovative ideas and dedication to providing a nutritious treat for children.

Did Peekaboo Get a Deal on Shark Tank?

Jessica Weiss Levison, the founder of Peekaboo Ice Cream, delivered an impressive pitch on Shark Tank during Season 11, which aired in Season 12 on December 11, 2020. She sought $800,000 in exchange for 8% equity in her company. At the time, Peekaboo Ice Cream was available in 900 stores across the United States, and Jessica aimed to expand distribution to 3,000 stores.

Since its inception, Peekaboo Ice Cream generated $450,000 in sales within its first year, with projections of reaching $2.6 million in sales by the end of 2018. Jessica shared that she had raised $1.2 million in an initial funding round in 2018 at a $5 million cap valuation, with total sales reaching $5 million by 2018.

Despite her compelling presentation, Barbara Corcoran declined to invest, while Kevin O’Leary expressed concerns about the competitive landscape in the ice cream industry and opted out as well. Robert Herjavec admired Jessica’s business but found it difficult to justify the total sales figures over the years, leading him to withdraw from the offer.

Mark Cuban also refused to invest, choosing instead to mentor Jessica. Lori Greiner showed interest but proposed an $800,000 loan at 6% interest for 5% equity, which Jessica declined. Kevin O’Leary then offered an $800,000 loan at 9% interest along with 8% equity but with non-covenants on the business operations. Jessica, preferring an equity partnership over a loan, rejected his offer as well.

Peekaboo Ice Cream Shark Tank Update

Peekaboo Ice Cream, known for its unique vegan vegetable-based ice cream, garnered attention from major publications, including Forbes, which highlighted the brand’s innovative approach to addressing real consumer needs. Following its feature on Shark Tank, the company received positive responses in Good and Today magazines as well.

Jessica Weiss Levison expressed ambitious plans to expand Peekaboo Ice Cream’s availability to 3,000 stores across the United States, including prominent retailers such as Kroger, Safeway, Whole Foods, Bristol Farms, Lazy Acres, and Shop-Rite, as well as online platforms like Amazon.

By July 2021, the company reported annual revenue of $3 million, although it fell short of its $5 million revenue goal due to the impacts of the COVID-19 pandemic. As of November 2022, Peekaboo Ice Cream was sold out on its official website and unavailable on Amazon, indicating a surge in demand.

However, the brand’s social media presence appears to have stagnated; Peekaboo’s official Instagram account, “@eatpeekaboo,” has not been updated since December 27, 2021. Despite these challenges, the company’s website remains operational.

While Peekaboo Ice Cream did not secure any investments during its Shark Tank appearance, it has experienced significant sales growth since the episode aired. We will continue to monitor Jessica Weiss Levison and her company for future updates.

What Is Peekaboo Ice Cream’s Net Worth?

Based on Peekaboo Ice Cream’s reported annual revenue of $3 million in 2021, estimating its net worth at approximately $1.4 million seems conservative. The company may have experienced growth in sales following its Shark Tank appearance, even without securing a deal.

Yes, Peekaboo is still in business as of April 2024.