Ride FRSH is an American, Black-owned company that specializes in manufacturing car air fresheners. Their products feature strong scents designed to enhance the driving experience.
The design of Ride FRSH air fresheners is sleek and modern, offering a fresh take on traditional fresheners. They are thicker and last twice as long as typical air fresheners.
Each air freshener includes a quote from a humorous hip-hop song lyric, and they come in various scents, including Midnight, Peach, Vanilla, New Car Scent, Cool Mint, Lavender, Strawberry, Woodgrain, Cherry, Jasmine, Leather, Pina Colada, Eucalyptus, and Ocean Breeze.
Ride FRSH offers two purchase options: a bundled gift box and a subscription model. The gift box is available for 3, 6, or 12 months, with two fresheners delivered each month, priced at $15, $30, and $60, respectively.
The subscription model costs $5 per month, with two fresheners delivered monthly. Customers can also customize their air fresheners for $7.25 per month.
| Company Name | Ride FRSH |
| Founder | Donovan Brown, Garrett Mitchell, Trey Brown and Dean Parker |
| Founded | Oct, 2018 |
| Product | long lasting car air freshener |
| Asked For | $200K for a 5% equity |
| Final Deal | $200K for a 20% equity |
| Shark | Barbara Corcoran |
| Episode (Shark Tank USA) | S14 E7 |
| Air Date | Nov 18, 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | South Gate, California, United States |
| Go To Amazon | Visit Now |
Another Shark Tank Pitch
Who Is The Founder Of Ride FRSH?
The co-founders of Ride FRSH are Donovan Brown, Garrett Mitchell, Trey Brown, and Dean Parker. Together, they developed the idea for their car air freshener business.
Donovan Brown serves as the Co-Founder and Marketing Director, with a background in marketing, finance, hospitality, and management, having studied at the Distributive Education Clubs of America (DECA).
Trey Brown is the Co-Founder and Director of Partnerships, while Garrett Mitchell, also a Co-Founder, is a digital advertising expert and studied at DECA.
How Was The Shark Tank Pitch Of Ride FRSH?
Donovan and Trey Brown entered Shark Tank with their company, FRSH, seeking $200,000 for 5% equity. They presented their car air freshener business in a unique way.
During the pitch, they quoted Mark Cuban because he owns the Dallas Mavericks, but Mark didn’t appreciate it. He called it “the dumbest marketing move ever” and said, “wrong move, wrong time,” before declaring he was out. The other sharks were surprised by his reaction.
The business started as direct-to-consumer, and over three years, it generated total sales of $1.1 million. In 2022, they earned about $750,000 in revenue, up from $540,000 in 2021, all through their subscription model. The subscription allows customers to cancel after four months. In 2021, the company made a profit of $40,000.
Lori Greiner declined to invest, saying it wasn’t the right fit for her. Robert Herjavec and Kevin O’Leary also passed on the opportunity. However, Barbara Corcoran expressed her belief in the two entrepreneurs and offered $200,000 for 25% equity.
The founders countered with $200,000 for 15% equity, but Barbara insisted on no less than 20%. They agreed to her offer of $200,000 for 20% equity.
Finalize: Barbara Corcoran invested $200K in “Ride FRSH” for for 20% equity.
What Happened To FRSH After Shark Tank?
Donovan and Trey Brown delivered a strong pitch on Shark Tank, but Mark Cuban found one aspect of their marketing strategy to be the “dumbest marketing move,” leading him to back out of the deal.
All the sharks declined to invest except for Barbara Corcoran, who offered $200,000 for 20% equity in the company.
In 2021, the business made a profit of $40,000, which is relatively low, and it has yet to expand nationwide. After the episode aired, many viewers took to Twitter to discuss the brief exchange between Mark Cuban and the entrepreneurs.
During the pitch, co-founders Donovan and Trey not only shared their business journey but also revealed how they came up with their unique idea. They also provided details about the company’s annual revenue.
Barbara Corcoran is now an investor in the company and aims to help grow the car air freshener business nationwide using her expertise.
We’re keeping an eye on Donovan Brown, Garrett Mitchell, Trey Brown, Dean Parker, and their company for future updates.
What Is Ride FRSH Net Worth?
The four co-founders faced many challenges in the early stages of growing their business, particularly in trying to get their product listed in major retail chains like Target. Despite these difficulties, they worked hard to expand their business.
Currently, we estimate Ride FRSH’s net worth to be between $0.3 million and $0.7 million.
Yes, Ride FRSH is still in business as of November 2022.
