The Transformation Factory specializes in manufacturing a superfood gel made from Sea Moss. Their Sea Moss Gel is available in a variety of flavors, including Pineapple, Strawberry Banana, Strawberry, Mango, Raw, Elderberry, Dragon Fruit, Soursop, and Goji Berry.
The gel is derived from Irish Sea Moss, a variety that is primarily found in Europe and North America. When consumed without added flavor, the taste of the gel resembles that of raw oysters. However, once fruit flavors are incorporated, the taste becomes much more enjoyable.
The pricing for Sea Moss Gel jars varies based on the flavor, ranging from $30.99 to $43.99 per jar. Additionally, the company has launched Sea Moss capsules, which are priced at $34.99.
| Company Name | The Transformation Factory |
| Founder | Alexiou Gibson |
| Founded | 2020 |
| Product | Sea Moss Fruits Gel |
| Asked For | $500k for 5% Equity |
| Final Deal | $600k for 20% Equity |
| Shark | Mark Cuban & Kevin Hart |
| Episode (Shark Tank USA) | S13 E24 |
| Air Date | May 20, 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Wellington, Florida, United States |
| Lifetime Worth (Sales) | $12M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of The Transformation Factory?
The Founder and CEO of Sea Moss Fruits Gel Company is Alexiou Gibson, an entrepreneur and motivational speaker. Gibson holds a Bachelor of Engineering from Florida Atlantic University and an Associate of Arts in Pre-Engineering from Palm Beach State College.
After completing his studies, he interned as Chief of Technology at NASA for one year. Following that, he worked as an Implementation Specialist for two years at Breezer Mobile Cooling, a Florida-based company. In addition to his professional roles, he founded Highly Ambitious Studios (HAM) in 2012.
How Was The Shark Tank Pitch Of The Transformation Factory?
Alexiou Gibson entered Shark Tank with his company, Transformation Factory, seeking $500,000 for 5% equity. To impress the sharks, he shared his personal weight loss story. The business had been operational for 11 months and had achieved $3.5 million in lifetime sales. Gibson’s grandmother, who came from the Bahamas, inspired him to create his product; he would prepare coffee for her every morning.
Gibson actively shared his journey on Instagram, where he received a positive response to his product. This led him to start his online business, focusing on effective advertising and optimizing his website’s SEO. As a result, his business grew by 800% from February to March.
From the $3.5 million in sales, Gibson achieved a profit of $1.4 million, which represents a 35% profit margin. The small jars of sea moss gel retail for $24.99, with a production cost of $4.15. All seaweed is imported to the United States and must clear FDA and Customs regulations.
Gibson’s business has no debt and is solely owned. Kevin Hart expressed interest in the company but felt that 5% equity was insufficient. He offered $500,000 for 20% equity and invited Barbara Corcoran to join him, proposing $500,000 for 20% equity (10% each).
Kevin O’Leary praised the business’s revenue and cash flow, offering $500,000 for 30% equity. Gibson argued that 20% equity was too high for that amount, countering O’Leary and Hart’s offer with a request for $800,000 for 20% equity. Barbara refused this counteroffer.
Hart then asked Barbara if she would consider $600,000 for 20% equity, but she declined. Mark Cuban agreed to team up with Kevin Hart, making a joint offer of $600,000 for 20% equity. Gibson ultimately signed the deal with Mark and Kevin.
Finalize: Kevin Hart and Mark Cuban invested $500K in “The Transformation Factory” for 20% equity.
The Transformation Factory Shark Tank Update
Kevin Hart and Mark Cuban invested in the Sea Moss Fruits Gel Company, which was already a profitable business. Mark is known for his strong investment skills and will likely work diligently to help the business grow.
The Shark Tank audience found the negotiation between Alexiou Gibson, Kevin Hart, Barbara Corcoran, and Mark Cuban particularly engaging. By November 2022, the company had attracted over 100,000 customers, most of whom provided positive reviews for the product.
On September 1, 2022, the TTF Company reached 100,000 followers on its Instagram account. Reports indicate that Kevin Hart and Mark Cuban finalized their investment deal in October 2022.
On December 3, 2022, Alexiou announced via the company’s Instagram that nearly 100,000 Sea Moss Gel jars were sold during Black Friday. Currently, the team is shipping approximately 2,000 jars daily.
Following the investment from Shark Tank, it’s likely that TTF Company experienced significant sales growth, although exact figures are not available. During the show, Gibson stated that the company’s sales for the first 11 months totaled $3.5 million, suggesting a strong performance post-Shark Tank.
Reports confirm that Kevin Hart and Mark Cuban closed the deal with the company, and during Black Friday 2022, TTF Company achieved a remarkable milestone by selling nearly 100,000 jars, which translated to an estimated $3 million in sales.
What Is the Net Worth of The Transformation Factory?
The Transformation Factory is a profitable company with a strong sales rate and a profit margin of 35%, which is commendable. However, there is currently no available information on the company’s annual revenue for this year. Based on our analysis, we estimate The Transformation Factory’s worth to be approximately $3.1 million.
Yes, TTF is still in business as of April 2024.
