Youthforia is a sustainable skincare and makeup brand that focuses on using natural, plant-based synthetics, and biobased formulas. Their products are designed to offer luxurious textures and high performance while being gentle on the skin. 98% of their products are biobased, certified by USADA Biopreferred.
Youthforia’s makeup is sleep-friendly, meaning it does not cause skin irritation and can improve the skin’s condition overnight. Their products are suitable for all skin types.
The brand’s best-selling product is BYO BLUSH, made with avocado oil, sunflower oil, and Skin Chi Complex. Youthforia avoids using ingredients like parabens, fragrances, petrolatum, mineral oil, and cyclic silicones. The price of their makeup products ranges from $26 to $38.
| Company Name | Youthforia |
| Founder | $2M *estimated |
| Founded | March 2021 |
| Product | A clean makeup brand |
| Asked For | $400k for 5% equity |
| Final Deal | $400k for 8% equity |
| Shark | Mark Cuban |
| Episode (Shark Tank USA) | S14 E15 |
| Air Date | March 3, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | San Francisco, California, United States |
| Lifetime Worth (Sales) | $15M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Youthforia?
Fiona Co Chan is the founder and CEO of Youthforia, a skincare brand focused on sustainable makeup. Fiona, a software developer, spent a significant amount of time working in China, where she came up with the idea for the business.
In addition to earning a BA in Economics from Dartmouth College, Fiona also learned several programming languages, which helped shape her diverse skill set in both technology and business.
How Was The Shark Tank Pitch Of Youthforia?
Fiona Co Chan, the founder and CEO of Youthforia, entered Shark Tank seeking $400,000 for 5% equity in her skincare brand. She gave a product demo to the Sharks and even offered some samples for testing.
From April 2021 to 2022, Youthforia’s lifetime sales reached $2 million. 50% of their sales come from direct consumers, 15% from Amazon, and 35% from wholesale. The brand has expanded its reach, launching products in 309 Ulta doors and 13 Lune at JCPenney, along with availability in 300 additional stores.
Youthforia’s Color Changing Blush is priced at $36, and the Pre-Game Primer is priced at $38, with landed costs ranging from $4 to $6. The business started gaining traction through social media, particularly TikTok, and as of now, 84% of its revenue is organic.
Despite the brand’s growth, all the Sharks decided to pass on the opportunity. Robert Herjavec, Lori Greiner, Barbara Corcoran, and Mark Cuban all expressed confusion about the product, leading them to decline the investment.
What Happened To Youthforia After Shark Tank?
Regarding the company’s growth, Youthforia’s lifetime sales are projected to exceed $15 million by March 2024. In March 2024, they launched 6 new shades, expanding their range to 25 shades in total.
Following Shark Tank, Fiona gave a compelling presentation about her business, emphasizing the immense potential of the beauty industry. Before appearing on Shark Tank, Youthforia had 2 employees and generated $6,500 in daily sales, reaching $2 million in lifetime sales.
Nine months later, after the episode aired, their sales surged to $15,000 per day with 10 employees. Since then, they’ve sold an additional $8 million in products, and their makeup line is now available in over 600 stores nationwide.
We’ll continue to follow Fiona’s journey and the company’s updates.
What Is The Net Worth of Youthforia?
Youthforia, officially launched in 2021, has grown into a successful makeup brand, currently valued at an estimated $7 million. Fiona Co Chan, the founder, along with her husband, played a crucial role in building the brand’s success, largely leveraging the power of social media to gain visibility.
Yes, Youth Foria is still in business as of March 2024.
