Range Beauty is a cosmetic brand based in Atlanta, Georgia, founded in 2017. The brand focuses on providing the often-overlooked shades of clean beauty at high-performance, affordable prices. Its products are designed to make scars from acne and other skin imperfections nearly invisible.
Targeted primarily at young women aged 18 and older, Range Beauty offers specialized products formulated for different areas of the face. For those looking for a uniform skin tone, combo packs are available.
As a private cosmetic company headquartered in the Greater Atlanta Area, Range Beauty is committed to inclusivity, offering products suitable for all skin tones. The founder emphasizes that her products are free from harmful, toxic ingredients and are particularly effective on darker skin tones.
| Company Name | Range Beauty | |
| Founder | Alicia Scott and Myisha Fantroy | |
| Founded | May 2017 | |
| Product | Affordable, High-performance, Clean Beauty for the Forgotten Shades. | |
| Asked For | $150k For 6% Equity | |
| Final Deal | $150k For 20% Equity | |
| Shark |  Lori Greiner |  Emma Grede |
| Episode (Shark Tank USA) | S13 E14 | |
| Air Date | Feb 25, 2022 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Atlanta, Georgia, US | |
| Lifetime Worth (Sales) | $5M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Range Beauty?
Alicia Scott is the CEO and Founder of Range Beauty, a private cosmetic company. She started this venture after noticing a lack of products that effectively addressed the issue of uneven skin tones and blemishes.
Determined to make these imperfections less visible, Alicia researched various cosmetic products but found only a limited selection that met her needs. This gap in the market inspired her to create a brand focused on providing effective solutions without using toxic ingredients.
With a background in the fashion industry, Alicia Scott holds a Bachelor of Science degree from Virginia Tech. She began her career as a Marketing intern at Sachika and later served as the Head of Diversity and Inclusion/Human Resources Analyst at the Eliassen Group for six years.
Did Range Beauty Get a Deal on Shark Tank?
Alicia Scott, who has a background in fashion, sought investment on Shark Tank to popularize her brand and provide affordable, clean beauty products for often-overlooked skin tones.
During her pitch, Alicia requested $150,000 in exchange for 6% equity in her company. After careful consideration of her business idea, sharks Lori Greiner and Emma Grede expressed interest and ultimately invested $150,000 for 20% equity in the company.
What Happened To Range Beauty After Shark Tank?
Alicia Scott has demonstrated impressive sales results for her brand, Range Beauty, following her appearance on Shark Tank. After the show, she secured an opportunity for free marketing through a national television channel, which significantly boosted her product sales.
In March 2022, Range Beauty partnered with ROSE Ingleton, HOORAE Media, and Marjani. By January 2023, Alicia confirmed that she had successfully closed the deal with Emma Grede and Lori Greiner.
Additionally, Range Beauty was selected to participate in the 2023 Sephora Accelerate Brand Incubator Program, joining several other skincare brands.
The episode of Shark Tank featuring Alicia aired on February 25, 2022, and her company generated thousands of dollars in revenue within just one week. However, exact revenue figures for the company are currently unavailable.
We will continue to follow Alicia Scott and Myisha Fantroy for further updates on their journey.
What Is The Range Beauty Net Worth?
Range Beauty is currently estimated to be worth $1 million. In 2020, the company generated approximately $300,000 in sales. However, the cosmetic industry is highly competitive, with numerous brands that have successfully positioned themselves as consumer favorites through effective marketing strategies.
Yes, Range Beauty is still in business as of August 2023.
