Atmosphere Studio Shark Tank India Update (Season 2)

Atmosphere Studio is a food and beverage startup based in New Delhi, specializing in Kombucha, a health drink known for its probiotic content and digestive benefits. The company also offers a variety of other products, including kefir, cheesecake, fudge, pancake mix, and pasta.

The key ingredients in their Kombucha include water, kombucha culture (yeast and bacteria), organic tea, organic sugar, vanilla, molasses, organic spices, and lime juice, providing a range of health benefits, such as energy, improved digestion, and a rich supply of B vitamins and organic acids.

Atmosphere Studio delivers its products in Delhi NCR, Jaipur, Bangalore, and Mumbai, offering one bottle of Kombucha (210 ml) for Rs 220. The company is committed to sustainability, shipping its products in eco-friendly packaging. It sells its offerings through platforms like Swiggy, Zomato, Amazon, and its official website.

Company NameAtmosphere Studio
FounderAriella Blank and Rebekah Sood
Founded2018
BusinessIndia’s Finest Kombucha
Asked For₹75 Lakhs for 3% equity
Final DealNo Deal
SharkNo Shark
Episode (Shark Tank India)S2 E3
Air DateJan 4, 2023
Business StatusIn Business
WebsiteVisit Now
HeadquartersSouth Delhi, Delhi, India
Lifetime Worth (Sales)₹2 Crores *estimated
Go To AmazonBuy Now
Watch OnAmazon Prime

 Another Shark Tank India Pitch

How Was The Shark Tank India Pitch Of Atmosphere Studio?

Ariella Blank and Rebekah Sood, the founders of a kombucha business, entered Shark Tank India seeking an investment of ₹75 lakhs for 3% equity in their company.

They shared their inspiring business story, highlighting how their family settled in India from America. Their business offers kombucha, which is available through notable outlets like Starbucks, Blue Tokai, and their own website, serving customers across India.

They emphasized that 100% of their workforce consists of women, with 14 women employed in the company. In the financial year 2022 (up to August), their annual sales amounted to ₹1 crore, with 60% of sales coming from B2B transactions, including cafes, restaurants, and retail stores, while 40% came through online sales.

The profit margin for the business stands at ₹29 lakhs, with an average margin of 35% for retail and 40% for cafes and restaurants.

The company also sells kombucha at railway stations across India. With the investment, they plan to set up a manufacturing unit, enabling them to produce 3 lakh bottles of kombucha every month.

During their pitch, Namita Thapar opted out, citing the complexities of the business, while Aman Gupta also declined, stating that growing the business felt like a tough challenge.

Anupam Mittal offered ₹75 lakhs for 20% equity at a ₹3.75 crore valuation, but the founders countered with ₹75 lakhs for 8% equity at a ₹9.38 crore valuation. Rebekah insisted that they could not go beyond 10% equity, and since Anupam could not align with their valuation, he ultimately dropped out.

Vineeta Singh made an offer of ₹30 lakhs for 10% equity and ₹45 lakhs as debt at 12% interest, at a ₹3 crore valuation.

Finalize: Atmosphere Studios did not get the deal in Shark Tank India.

Atmosphere Studio Shark Tank India Update

Atmosphere Studios, the kombucha startup founded by Ariella Blank and Rebekah Sood, did not secure a deal in Shark Tank India due to their refusal to offer more than 10% equity, and their decision to decline Vineeta Singh’s offer involving debt.

Although the founders did not receive the investment they sought, the appearance on the show provided them with significant exposure, as Aman Gupta pointed out that many people in India had never heard of kombucha before.

This led to widespread awareness of the product, likely increasing its appeal across the country.

After the episode aired, many viewers took to social media to share their thoughts, further boosting the brand’s visibility.

Saw it on SharkTank just now , I’ve ordered a pack of Kambuchas for nearly Rs 1000 for my mum. May you get the required funding and are able to scale up…

@vashishttwinkle

The kombucha is now available at over 200 locations across India, including popular retail stores like Modern Bazaar and other supermarkets.

By August 2022, the company had sold ₹1 crore worth of products, with a profit margin of ₹29 lakhs. To scale their business, Atmosphere Studios will need a robust strategy and an efficient supply chain.

While the founders did not secure a deal, the exposure from Shark Tank India has likely opened new opportunities, and we are following the company’s journey for future updates.

What Is Atmosphere Studio Net Worth?

Atmosphere Studio, currently valued at ₹25 crores, has seen significant success thanks to the strategic approach of its founders, Ariella Blank and Rebekah Sood. Despite the challenges highlighted by Namita Thapar—who mentioned that making such a food and beverage business profitable is very difficult—the sisters have managed to grow their kombucha brand successfully.

Yes, Atmosphere Studio is still in business as of April 2024.

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