Boarderie is a business that specializes in pre-arranged, catering-quality cheese and charcuterie boards. They use only organic, high-quality ingredients, which are expertly sourced from around the world.
Each board features a variety of artisan cheeses, cured meats, nuts, dried fruits, jams, olives, crackers, and more. In addition to selling directly to consumers, Boarderie has a significant corporate gifting business.
The boards include cheeses and cured meats from countries such as Italy, France, England, Spain, Turkey, Canada, and Croatia, among others. They are crafted from high-quality acacia wood and are reusable.
As of November 2022, Boarderie ships its products only within the United States. Prices for the boards vary, with the Ciccetti Cheese & Charcuterie Board priced at $129.00, featuring 15 artisan ingredients.
| Company Name | Boarderie |
| Founder | Aaron Menitoff and Rachel Solomon |
| Founded | 2020 |
| Product | direct to consumer cheese board business |
| Asked For | $300K for a 5% Equity |
| Final Deal | $300K for a 9% Equity |
| Shark | Lori Greiner |
| Episode (Shark Tank USA) | S14 E7 |
| Air Date | Nov 18, 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Annual World (Sales) | $20 Million |
| Headquarters | West Palm Beach, Florida, United States |
| Go To Amazon | Visit Now |
Another Shark Tank Pitch
Who Is The Founder Of Boarderie?
Rachel Solomon is the CEO and Partner of Boarderie and also works as a financial analyst. She interned at Gooroo, CBRE, and J.P. Morgan while pursuing her Bachelor’s degree in Economics and Psychology from Barnard College.
In July 2018, she began her career as an analyst at Citi, where she worked for two years before leaving in 2020 to become the CEO and a partner at Boarderie.
Aaron Menitoff is the Founder and CEO of Boarderie, Cheeseboarder, and Wellington Hospitality Group. He is a professional chef with an Associate of Arts degree in Food & Beverage Management and Culinary Arts from the Florida Culinary Institute.
In 2004, he became the President of Wellington Hospitality Group and later launched Cheeseboarder and Boarderie in 2020.
How Was The Shark Tank Pitch Of Boarderie?
Aaron Menitoff and Rachel Solomon entered Shark Tank seeking $300,000 for a 5% equity stake in Boarderie, which valued the company at $6 million. They introduced their product by comparing it to an old-style gift box, highlighting that it comes in three sizes: small, medium, and large. The sharks noted the freshness of the food.
Aaron explained their operational efficiency, stating that if an order is received at midnight, they start packing it fresh the next day and ship it the same day for next-day delivery. They operate from a 15,000-square-foot production kitchen in Florida, with a production cost of $91 per board, a wholesale price of $154, and a retail price of $229.
During the pitch, Aaron shared the challenges faced during the COVID-19 pandemic when the catering business was shut down, becoming emotional as he described the nine months of struggle before pivoting to e-commerce. He revealed that their sales reached $1.8 million in 2021 and $4 million in 2022, with a profit of $400,000 this year. Rachel noted that their website generated $30,000 in sales within a month of launch, and their customer acquisition cost ranged from $40 to $60.
Aaron and Rachel own 75% of the business, with outside partners holding 25%. They have invested a total of $2 million into the venture, including $750,000 from themselves.
While Robert Herjavec opted out, Mark Cuban declined to invest. Kevin O’Leary offered $300,000 for a 17.5% equity stake. Barbara Corcoran proposed $300,000 in cash plus a $300,000 credit line for 15% equity. Lori Greiner offered $300,000 for 13% equity.
Rachel countered Lori with 8% equity, but Lori insisted on 13%. They then negotiated, with Rachel proposing 10% equity and Lori countering with 12%. After Mark Cuban offered $300,000 for 10% equity and Lori countered with 9%, Aaron and Rachel ultimately decided to sign a deal with Lori Greiner for $300,000 for 12% equity.
Finalize: Lori Greiner invested $300K in “Boarderie” for for 9% equity.
What Happened To Boarderie After Shark Tank?
Aaron Menitoff and Rachel Solomon successfully convinced Lori Greiner to invest $300,000 in their Cheese & Charcuterie Boards business, Boarderie, in exchange for 9% equity. The negotiation process involved extensive discussions between the entrepreneurs and Lori, ultimately finalizing the deal.
After the investment, the company’s valuation reached $3.3 million. Aaron projected that Boarderie would generate $4 million in revenue for 2022.
On social media, users on Twitter shared their thoughts about Boarderie, with one highlighting the significant capital investment made by the entrepreneurs. Lori also promoted the product on Twitter, calling it the best gift for the holiday season.
On November 20, 2022, Aaron and Rachel shared a video on their business’s Instagram handle, announcing that their website attracted over 100,000 visitors within two days of their Shark Tank episode airing. This surge in traffic resulted in a substantial number of orders, which they aimed to deliver before Thanksgiving.
During their Shark Tank pitch, Aaron and Rachel detailed their business idea and provided sales reports to facilitate the investment process. Boarderie achieved sales of $1.8 million in 2021 and projected $4 million for 2022, with anticipated profits reaching $400,000.
We’ll continue to follow Aaron Menitoff and Rachel Solomon, along with updates on Boarderie.
What Is Boarderie Net Worth?
The price of a cheese board is more than $100, and the company must be making a very good profit. We estimate Boarderie’s net worth to be around $10 million, considering its assets and liabilities.
Yes, Boarderie is still in business as of January 2024.
