Gently Soap is an herbal skincare brand offering natural soaps designed to address various skin issues, including eczema. Their products are crafted from 100% natural ingredients and are free from essential oils, fragrances, dyes, and palm oil, catering to those with sensitive skin or specific allergies.
Gently Soap products are available for purchase on Amazon and through the company’s website.
| Company Name | Gently Soap | |
| Founder | Kristen Dunning | |
| Founded | October 2020 | |
| Product | Effective bath products for sensitive skin | |
| Asked For | $75k for 10% equity | |
| Final Deal | $75k for 25% equity | |
| Shark |  Candace Nelson | |
| Episode (Shark Tank USA) | S15 E1 | |
| Air Date | Sep 29, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Athens, Georgia, US | |
| Lifetime Worth (Sales) | $113K *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
How Was The Shark Tank Pitch Of Gently Soap?
In her Shark Tank pitch, Kristen sought $75,000 for a 10% equity stake in Gently Soap. She shared her business journey, noting that sales began in February 2021 and had reached $113,000 by 2023.
With repeat customer orders at 78%, the company achieved $66,000 in sales and $38,000 in profit in 2022. The cost of manufacturing and packaging each soap bar is $2.38, with a selling price of $11. The current customer acquisition cost is $5.83.
Kevin O’Leary offered $75,000 with a royalty of $1 per unit sold until he recouped $500,000, in exchange for a 10% equity stake. Candace Nelson proposed $75,000 for 30% equity. Kristen initially countered with $75,000 for 15% equity, which Nelson declined.
Kristen then proposed 20% equity, which Nelson also rejected. Finally, Kristen offered 25% equity, and Nelson agreed to the deal.
Finalized: Candace Nelson invested $75k for a 25% stake in Gently Soap.
Gently Soap Shark Tank Update
After securing a deal on Shark Tank, where Candace Nelson invested $75,000 for a 25% stake in Gently Soap, the brand saw a significant boost in orders. Kristen Dunning, the founder, shared on Instagram a video showcasing thousands of soap packages, with 500 orders already shipped by October 3, 2023.
Barbara Corcoran reacted on Gently Soap.
Nice! 78% repeat customers is amazing!
The surge in popularity led to Gently Soap products selling out on Thirteen Lune and Amazon by that date, with availability limited to their official website. Within a week of the Shark Tank episode airing, the brand received over 4,000 orders, totaling $50,000.
On October 24, 2023, Kristen Dunning also won a $100,000 grant from Aveeno as part of the Aveeno Startup Collective Contest, where she had been a participant for the past three years.
The increased demand has kept Kristen and her team, including family and friends, busy with packaging and shipping to fulfill the orders promptly. Barbara Corcoran, another Shark Tank investor, also commented on Gently Soap, acknowledging the impressive turnaround.
What Is Gently Soap Net Worth?
Gently Soap’s estimated net worth stands at $1 million, reflecting its profitable start and high profit margin. The company, which began operations in 2021, quickly gained traction due to its high-quality, natural soaps designed to address skin conditions such as eczema. With a return customer rate of 78%, Gently Soap has demonstrated strong market demand.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | N/A |
| 2022 | $66K *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2022 | $75k | Candace Nelson |
According to the National Institute of Allergy and Infectious Diseases, around 30% of Americans suffer from skin diseases like eczema, a figure that continues to rise. This growing need for effective skincare solutions has bolstered Gently Soap’s success.
Headquartered in Athens, Georgia, Gently Soap operates with a small team of 2-10 employees, as listed on its LinkedIn profile.
The company’s focus on natural ingredients and high profit margins has contributed to its early profitability and ongoing growth.
Yes, Gently Soap is still in business as of April 2024.
