Nopalera is a New York-based skincare brand that creates natural soaps using the Nopal cactus fruit and flower. Nopal oil is featured in the brand’s two original products: the Moisturizing Botanical Bar and the Flor de Mayo Moisturizing Botanical Bar.
The brand offers products like the Cactus Soap, Cactus Flower Exfoliant, and Moisturizing Botanical Bar, which are available at various retail stores and e-commerce sites.
Nopalera’s products can be found at over 400 retailers nationwide, including Nordstrom, Credo, and more. The brand’s name, meaning “Cactus Patch” in English, comes from the Nopal cactus, also known as the prickly pear cactus. All products are made on the East Coast of the United States.
| Company Name | Nopalera Inc |
| Founder | Nuestra Jefa and Sandra Velasquez |
| Founded | 2020 |
| Product | Mexican botanical products for bath and body |
| Asked For | $300K for 5% equity |
| Final Deal | No Deals |
| Shark | No Shark |
| Episode (Shark Tank USA) | S14 E12 |
| Air Date | Jan 20, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | New York, New York, United States |
| Lifetime Worth (Sales) | $1.6M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Nopalera?
Sandra Velasquez is the founder and CEO of Nopalera. After studying at New York University, she held various positions at companies such as HiBAR, Credo Beauty, Target, and more.
She founded her Mexican Botanicals business in November 2020.
How Was The Shark Tank Pitch Of Nopalera?
Sandra Velasquez appeared on Shark Tank and asked the sharks for $300k in exchange for 5% equity in her company. She shared her story of growing up with Mexican-American immigrant parents and how she created Nopalera using Nopal, a Mexican botanical, for bath and body products. Velasquez asked the sharks who was ready to help her build the next Latina legacy brand.
A musician all her life, Velasquez was the lead singer of a Latin alternative band before leaving the music industry to start her beauty company. Her mission is to celebrate her Latino culture and make Latinos proud.
Living in New York, an expensive city, Velasquez worked a day job until she became unemployed at 43. Facing student loan debt, credit card debt, and raising children, she decided to make a big change and started her brand.
Launched in November 2020 during the pandemic, Nopalera generated $19,000 in sales in its first year. By 2021, the company reached $607,000 in annual sales, and in 2022, they had already achieved $335,000, projecting millions in sales by the end of the year.
The business operates with a 50% B2C and 50% B2B model. Their products are available wholesale at Nordstrom, other major retailers, and 300 boutiques nationwide.
After Daymond John exited, Lori Greiner said the business wasn’t a fit for her and dropped out. Mark Cuban also bowed out, citing the company’s high valuation. Daniel Lubetzky, who had experience with this type of business but had incurred losses, also decided to pass.
Kevin O’Leary offered $300k for 30% equity, stating he could help grow the business with his contacts. Daniel Lubetzky made a counteroffer of $300k for 25% equity.
Velasquez countered with $600k for 10% equity. Both Daniel and Kevin ultimately declined and exited.
Finalize: Nopalera didn’t get the deal in Shark Tank.
Nopalera Shark Tank Update
Although Nopalera did not secure funding on Shark Tank, founder Sandra Velasquez successfully raised $2.7 million in funding in October 2022. Currently, Velasquez holds 60% ownership of the company.
She appeared in a new episode of AngelAwakened on March 1, 2023. The brand also launched a limited edition T-shirt on March 16, 2023. Nopalera projects $5 million in sales by the end of 2023.
Velasquez previously appeared on Shark Tank for investments on January 20, 2022, where she shared details about her business and its growth. The show featured discussions about the company’s soap products.
We will continue to follow Sandra Velasquez and her company for further updates.
What Is Nopalera Net Worth?
Nopalera is estimated to be worth $6 million. According to BeautyMatter, the company raised investment at a $10 million post-money valuation in 2022. Additionally, PewResearch reports that in 2021, there were 62.5 million Latinos living in the United States, making up 19% of the U.S. population.
