Ready, Set, Food! helps prevent food allergies in babies. It comes in a powder form, containing a blend of natural ingredients like peanuts, eggs, milk, cashews, almonds, walnuts, sesame, soy, and more.
This powder is designed to be introduced to children starting at 4 months old. It comes in three stages (Stages 1, 2, and 3) that should be given to children as they grow.
You can purchase these products at retail stores such as Walmart, Target, Kroger, Bakers, Smith’s, Wegmans, and more. They are also available online on Amazon and the company’s website.
| Company Name | Ready Set Food | |
| Founder | Katie Marks-Cogan, Daniel Zakowski, and Andrew Leitner | |
| Founded | 2017 | |
| Product | Early allergen introduction for babies | |
| Asked For | $350k for 7% equity | |
| Final Deal | $350k for 10% equity | |
| Shark |  Mark Cuban | |
| Episode (Shark Tank USA) | S11 E12 | |
| Air Date | Jan 19, 2020 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, US | |
| Lifetime Worth (Sales) | $12.5M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Ready Set Food?
The Co-Founders of Ready, Set, Food! are Katie Marks-Cogan, Daniel Zakowski, and Andrew Leitner. The company was officially launched in 2017.
Dr. Katie Marks-Cogan
Katie is the Chief Allergist at the company and the owner of Clear Allergy. After graduating from the University of Pennsylvania School of Medicine, she worked as a board-certified pediatrician at South Bay Allergy for seven years.
Daniel Zakowski
Daniel is the Co-founder and CEO of Ready, Set, Food! He previously worked as Director of Strategy and Business Operations at OpenX for two years.
How Was The Shark Tank Pitch Of Ready Set Food?
When the co-founders of Ready, Set, Food! entered Shark Tank, they asked for $350,000 in exchange for 7% equity. They informed the sharks that they had previously raised $2.4 million at a $5 million valuation and projected sales of $450,000 by the end of 2019.
Kevin O’Leary made two offers: $350,000 for 11% equity, or $350,000 as a loan at 8% interest for 5% equity.
Lori Greiner offered $350,000 as a loan at 2% interest in exchange for 7% equity, plus a $1 royalty per unit until $500,000 is repaid. Rohan Oza and Barbara Corcoran opted out of the deal.
Mark Cuban proposed $350,000 for 10% equity, with an additional 2% equity as an advisory share, contingent on a donation to low-income families. The co-founders accepted Mark’s offer.
What Happened To Ready Set Food After Shark Tank?
Ready, Set, Food! secured a deal on Shark Tank with Mark Cuban investing in the company. In June 2021, the company raised $3.5 million in a round led by Edward-Elmhurst Health Ventures and backed by Mark Cuban and AF Ventures.
The company expanded its product line by launching Oatmeal for 6-month-old babies, Puffs for 8-month-olds, and Bars for 12-month-olds. By 2022, Ready, Set, Food! had reached an annual revenue of $3.5 million.
Their products are now available in over 300 retail stores across the United States, including Target, Walmart, King Soopers, Meijer, Kroger, Foods Co, Sprouts, and 25+ other retail chains.
As of September 2023, the company’s annual revenue has grown to between $4 million and $5 million. Ready, Set, Food! has raised a total of $9.3 million in funding to date.
After their Shark Tank episode aired, the company appeared in an Update segment on Shark Tank Season 14, Episode 9. They shared the progress of their business, explaining that they now offer allergy prevention products for babies from 6 months to 12 months old. Before Shark Tank, the company had $500,000 in lifetime sales, and by 2022, lifetime sales had exceeded $6 million.
What Is the Net Worth of Ready Set Food?
Ready, Set, Food! has an estimated net worth of $10 million and has raised a total of $9.3 million to date. Recently, similar businesses have begun to emerge in this market. Many parents have purchased Ready, Set, Food! products from Amazon.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $5M *estimated |
| 2020-22 | $7M *estimated |
| 2017-19 | $500k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2017-21 | $9.3M | Mark Cuban, Edward-Elmhurst Health and 13+ Investor |
The company is headquartered in Los Angeles, California, and employs between 11 and 50 people.
Yes, Ready Set Food is Still in business as of September 2023.
