Probiotic Maker Shark Tank Update (Season 2)

The Probiotic Maker is an electronic device that makes probiotic yogurt or kefir in a bottle, offering an easy way to prepare fresh, healthy probiotics.

You can use skim, 1%, 2%, or whole milk for fat control. To make probiotic yogurt, simply pour milk into the bottle, add probiotic starters, place the Probiotic Maker in the bottle, connect the cable to the socket, and leave it for 8 hours.

If using milk alternatives, the process takes 12 hours instead of 8.

One unique feature is that the device doesn’t require cleaning. You can make your favorite probiotic yogurt at home whenever you like. The Probiotic Maker costs $99.95, while a 3-pack of Probiotic Cultures is priced at $12.99.

Currently, the brand is being rebranded as Shake Genie, and the product is available on Amazon.

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Who Is The Founder Of Probiotic Maker?

Merrick Maxfield is the inventor and president of the Probiotic Maker company, which has now been rebranded as Shake Genie. The parent company is Jugurt LLC. Since 2004, Merrick has also been the president of 4x4bodies, a company that manufactures steel bodies for cars.

Before starting his own ventures, Merrick worked as a marketing and sales specialist for various companies, including Huntington Tile and Lone Star Classics.

He earned his bachelor’s degree from the University of Utah and later completed an MBA in Marketing from Carnegie Mellon University.

How Was The Shark Tank Pitch Of Probiotic Maker?

On April 2, 2022, Probiotic Maker appeared on Shark Tank Season 12, Episode 19. During the episode, Merrick sought $150,000 for 7% equity, which valued the company at $2.1 million.

To demonstrate the product, he conducted a demo session to help the Sharks understand its innovative technology. Merrick explained that sugar, fat, and flavor can be controlled when making yogurt, kefir, and smoothies. After tasting the yogurt, all the Sharks expressed their approval.

When Robert inquired about sales, Merrick reported that sales were $22,000 in 2018. In 2019, sales increased by 350% to $76,000, but dropped to $18,000 in 2020. The company’s lifetime sales totaled $150,000.

The product costs $20 to make and is sold for $99.95.

While all the Sharks enjoyed the yogurt, they were concerned about the sales figures. Ultimately, one by one, they all decided to back out, leaving Merrick without a deal.

Probiotic Maker Shark Tank Update

The Probiotic Maker was valued at $2.1 million on Shark Tank, but none of the Sharks chose to invest, primarily due to concerns about its sales figures.

In June 2021, Merrick shared an update on his website’s sales panel via Instagram, announcing that 5,000 orders had been shipped. He expressed gratitude to his customers, stating:

“Order #5,000 Shipped!!! Thank you to our amazing customers for helping to spread the word to help as many people as possible!”

However, many Twitter users criticized the demand for the Probiotic Maker during its Shark Tank appearance, with comments like:

“Probiotic Creator, wow low sales expected higher #SharkTank.”

Despite this, the company has received some media attention from outlets such as Entrepreneur, Meaww, and ABC4 Utah.

The Shark Tank episode featuring the Probiotic Maker aired on April 2, 2021, and the company reported selling 5,000 units just two months later. The episode was re-telecast on July 23, 2021, leading to additional sales.

Calculating these 5,000 units at a price of $99.95 each results in total sales of approximately $479,750. By June 2021, total sales had reached around half a million dollars.

Despite not securing a deal on Shark Tank, sales information about the company has not been updated since then. Any new information will be shared on this page.

What Is The Probiotic Maker’s Net Worth?

The Probiotic Maker has an estimated net worth of $1 million. In 2022, the company was renamed Shake Genie and is now a sub-brand of Jugurt LLC.

Yes, Probiotic Maker is still in business as of April 2024.