BeerMKR is a home beer-making kit designed to automate the brewing process and reduce brewing time. Based in Colorado, this company started in 2013. The kit is easy to use.
It features a 3-tier system (Brewtub, Brewbag, and Wastebag) for the beer-making process. The system includes automatic heating and cooling, which can be controlled through a mobile app.
The entire brewing process is monitored via the BEERMKR app, which also notifies users when yeast and dry hops are added and sends updates on each step.
The BeerMKR uses a CO2 monitoring system and sensors that send notifications to the mobile app through the cloud.
The machine includes a temperature sensor, pressure sensor, thermoelectric heat exchange assembly, and Wi-Fi-enabled processes.
Setting up the brew is simple. First, add grains and tap water to the top container. Close the container to start the machine in grains liquid mode. Then, add hops and yeast, restart the machine, and let it run for 5-7 days. The BeerMKR will control the pressure and temperature throughout the process.
Once the beer is ready, the app sends a notification. To enjoy the fresh craft beer, remove the beer bag and connect it to the beer tap.
The BeerMKR + Beertap is priced at $899, and a single Beertap costs $149. The product is also available on Amazon.
| Company Name | BeerMKR |
| Founder | Aaron Walls and Brett Vegas |
| Founded | 2013 |
| Product | at-home beer brewer |
| Asked For | $500k for 2% equity |
| Final Deal | No Deals |
| Shark | No Shark |
| Episode (Shark Tank USA) | S12 E23 |
| Air Date | May 7, 2021 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Boulder, Colorado, US |
| Lifetime Worth (Sales) | $2M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of BeerMKR?
Aaron Walls is the Co-Founder and CEO of BeerMKR. He holds a Master of Business Administration (MBA) from Cornell Johnson Graduate School of Management. Alongside his studies, Aaron worked for six years at PKF Hospitality Research. He also served as the fund manager for BR Venture Fund for one year.
Brett Vegas is the company’s CMO, Co-Founder, and Board Member. He joined BeerMKR in 2017 and also earned his MBA in Marketing from Cornell University.
After completing his studies, Brett worked at companies such as Colgate-Palmolive and The WhiteWave Foods Company. Since 2016, he has served as the Marketing Director at Sage V Foods, a Colorado-based company.
BeerMKR was founded in 2013 under the name BrewJacket, but the company rebranded to BEERMKR, Inc. in 2021. Initially, it sold traditional yet innovative home brewing supplies.
In September 2018, BeerMKR launched a successful Kickstarter campaign with a $100,000 goal. They raised $398,276 from 1,000 backers.
The company faced shipping and production delays, which were worsened by the COVID-19 pandemic, leading to significant losses. BeerMKR allows users to brew fresh homemade beer using their ingredients, while also providing pre-made recipes (MKRKITs).
In 2018, an article was published detailing much about BeerMKR’s products and process.
How Was The Shark Tank Pitch Of BeerMKR?
Aaron Walls and Brett Vegas appeared on Shark Tank seeking $500,000 in exchange for 2% equity in BeerMKR. They explained how the beer-making machine works, but the Sharks were not impressed with the company’s $25 million valuation.
The BeerMKR machine makes 12 packs of beer, and while the Sharks liked the taste, they were not convinced by the valuation. The machine costs $375 to make and retails for $499. In 2018, they launched a successful Kickstarter campaign and delivered 1,200 units in just two weeks.
So far, BeerMKR has shipped a total of 24 units and raised $3 million in funding, with a valuation between $5 million and $10 million.
Barbara declined to invest, citing the company’s already raised $3 million and lack of a proven concept. Mark, Alex, and Lori also dropped out after hearing this.
Kevin, however, remained interested and offered a $500,000 loan at 9% interest for 4% equity. The entrepreneurs countered with 2% equity, but Kevin responded with 3% equity. The entrepreneurs were uncomfortable with the deal, and eventually, Kevin also withdrew his offer.
Finalize: BeerMKR did not get the deal in Shark Tank.
BeerMKR Shark Tank Update
BeerMKR had raised $3 million in funding before appearing on Shark Tank, but with no sales to show for it, the Sharks were not impressed, leading them to drop out.
In August 2021, the company shared a post announcing it had brewed 100,000 beers.
The company’s most recent funding round raised $466,000, though not much information is available about it yet.
While the product is available on Amazon, it hasn’t received much positive feedback there.
After the Shark Tank episode aired, the product gained some attention and benefited from free marketing. However, it still failed to secure funding from the Sharks.
BeerMKR continues to seek funding for growth. As of September 8, 2022, it raised $130,810 on the crowdfunding platform StartEngine, with shares priced at $5.98. The crowdfunding campaign is still ongoing.
Additionally, the company raised $457,661 from another platform. Currently, BeerMKR’s annual revenue is $3 million.
What Is BeerMKR Net Worth?
The company has generated $3 million in annual revenue, and according to the founder, BeerMKR is currently valued at $1.9 million.
Yes, BeerMKR is still in business as of April 2024.
