Dorje Teas is an organic and natural subscription-based tea startup that delivers teas directly from farms to customers at affordable prices. The company offers tea packs for sale online through its website, servicing customers all over India.
Dorje Teas operates five tea farms in the Selim Hills, and its Selim Hills products are 100% organic and USDA certified. The product range includes various types of tea, such as Chamomile Tea, Kashmiri Kahwa Tea, Hibiscus Tea, and Gondhoraj Lemon Honey Tea, among others. They also offer a variety of black and green tea flavors, with prices ranging from ₹200 to ₹1,000.
Customers can purchase Dorje Teas through Amazon as well as directly from the company’s website.
Company Name | Dorje Teas |
Founder | Sparsh Agrawal and Ishaan Kanoria |
Founded | April 2021 |
Business | subscription-based tea startup |
Asked For | ₹30 Lakhs for 5% equity |
Final Deal | ₹30 Lakhs for 15% equity |
Shark | Peyush Bansal, Anupam Mittal and Vineeta Singh |
Episode (Shark Tank India) | S2 E1 |
Air Date | Jan 2, 2023 |
Business Status | In Business |
Website | Visit Now |
Headquarters | Darjeeling, West Bengal, India |
Lifetime Worth (Sales) | ₹2.5 Cores *estimated |
Go To Amazon | Buy Now |
Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Dorje Teas?
Sparsh Agarwal and Ishaan Kanoria are the co-founders of Dorje Teas, which they launched in 2021 in Darjeeling. The two are close friends and collaborated to create this organic tea startup.
Ishaan Kanoria holds a Bachelor of Science degree from Università Bocconi. Before starting Dorje Teas, he worked as an M&A Analyst at Duff & Phelps for one year. After gaining experience in the finance sector, he decided to pursue his passion for tea and launched the business with Sparsh.
How Was The Shark Tank Pitch Of Dorje Teas?
Sparsh Agarwal and Ishaan Kanoria entered Shark Tank India seeking ₹30 lakhs in exchange for 5% equity in their company, Dorje Teas. During their pitch, they shared their business journey and offered the sharks a taste of their tea, which was well-received.
India’s tea market is valued at ₹1.2 lakh crores, with the Darjeeling tea segment holding about 1% of that market, approximately ₹1,500 crores. Dorje Teas charges ₹2,100 for an annual subscription and aims to achieve ₹100 crores in business within five years.
In August 2022, their sales reached ₹11 lakhs, with a projected total of ₹1.5 crores for the year. The company has a gross margin of 75% but is currently experiencing a net loss, with monthly cash burn of ₹2 lakhs against their ₹11 lakhs revenue.
The founders have raised a total of ₹8.5 crores, including ₹6.5 crores from Brand Capital and ₹2 crores from angel investors and high-net-worth individuals (HNI). This funding was raised at a valuation of ₹32 crores on a convertible note. They currently have ₹20 to ₹25 lakhs in cash from this funding round, with both founders holding a 50% stake in the business.
During their pitch, Aman Gupta expressed concerns about the company’s vision and opted out, while Namita Thapar noted a disconnect in the business and also chose to exit. Vineeta Singh made an initial offer of ₹30 lakhs for 10% equity at a ₹3 crores valuation.
However, Peyush Bansal and Anupam Mittal joined Vineeta in making a joint offer of ₹30 lakhs for 15% equity at a ₹2 crores valuation, which the founders accepted.
Finalize: Peyush Bansal, Anupam Mittal and Vineeta Singh invested ₹30 Lakhs in “Dorje Teas” for for 15% equity.
Dorje Teas Shark Tank India Update
Dorje Teas successfully secured a deal on Shark Tank India, with Anupam Mittal, Vineeta Singh, and Peyush Bansal investing in the Darjeeling tea business at a valuation of ₹2 crores.
Despite raising significant investment, the company is currently experiencing a net loss. There is hope that the Sharks will help make the business profitable and facilitate the export of Selim Hills teas worldwide.
Following their appearance on Shark Tank India, many people took to social media to congratulate @DorjeTeas on securing the investment. The company has also started selling its tea outside of India.
After the episode aired, Dorje Teas received positive reviews from viewers. The company’s annual revenue in 2022 was ₹1.5 crores, and the founders are projecting revenues of ₹100 crores within five years.
We will continue to follow Sparsh Agarwal and Ishaan Kanoria for further updates on their company.
What Is Dorje Teas’s Net Worth?
Dorje Teas initially sought investment in Shark Tank India at a valuation of ₹6 crores. However, based on the company’s performance, the Sharks ultimately invested at a lower valuation of ₹2 crores.
Yes, Dorje Teas is still in business as of April 2024.