The Fort is a magnetic pillow toy that officially launched in July 2020 in Greater St. Louis. This brand creates toys using magnets, foam, and fabric, ensuring high-quality materials and a focus on safety.
Since children’s bodies are sensitive, no harmful chemicals are used in this product. The Fort includes 12 foam pieces: 2 squares, 4 rectangles, 2 triangles, 2 half-moons, and 2 arches.
With these pieces, kids can build various designs such as a house, couch, ramp, story nook, jumping pad, slide, heart house, and more—encouraging creative play.
The toy is portable and easy to store. Safety has been thoroughly considered, with tests for heavy elements, torque, tension, impact, and drops.
In addition to being safe, The Fort is also waterproof, so if ketchup, curry, or other substances spill, it can be easily cleaned with soap and water.
| Company Name | Get the Fort |
| Founder | Conor B. Lewis |
| Product | Magnetic Pillow Creative Toy |
| Asked For | $500k For 10% Equity |
| Final Deal | No Deal |
| Shark | No Shark |
| Episode (Shark Tank USA) | S13 E18 |
| Air Date | Apr, 1 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Greater St. Louis, United States |
| Lifetime Worth (Sales) | $8M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Who Is The Founder Of Fort?
Conor B. Lewis, the founder of Fort Company, resides in St. Louis, Missouri. He started the company after losing his job due to the 2020 pandemic.
Conor earned a Bachelor of Fine Arts (BFA) degree in Graphic Design from Western Kentucky University in 2012. His design skills played a key role in shaping the startup, as he used them to create the product’s aesthetic.
Throughout his career, Conor worked at several companies, including Alton Encore, Dirty Laundry, Simmons Hanly Conroy LLC, and AltonWorks. After his job loss, he officially launched Fort in July 2020.
What Happened To Fort After Shark Tank
The Fort received free marketing exposure from its appearance on Shark Tank, where viewers loved the product’s uniqueness.
Even when startups don’t secure funding on Shark Tank, they often see a surge in sales due to the show’s exposure. After the episode aired, The Fort’s sales increased by four times, with many parents ordering the product for their children.
It’s estimated that the company generated around $1 million in sales following its appearance on the show.
What Is The Fort Net Worth/Valuation?
The Fort’s net worth is determined by its current valuation. Considering its investment valuation, the company is valued at approximately $5 million.
