Gatsby Chocolate is a chocolate bar brand made from premium, all-natural ingredients like figs and keto-friendly MCT oil. Their chocolate bars contain up to 75% less sugar and 50% fewer calories than regular chocolate.
Additionally, Gatsby Chocolate is completely vegan and gluten-free. While a regular chocolate bar contains around 152 calories, a Gatsby bar has just 65 calories.
The chocolate bars are available in a variety of flavors, including Fudge Brownie, Sea Salt Extra Dark, Almond Dark, Cookies & Cream, and more.
| Company Name | GATSBY Chocolate | |
| Founder | Ryan Bouton and Doug Bouton | |
| Founded | June 2021 | |
| Product | Low calories chocolate bar | |
| Asked For | $500k for 5% equity | |
| Final Deal | $250k + a $250k loan for a 20% stake, which increased to 30% at $10M in sales & 40% at $50M in Sales | |
| Shark |  Lori Greiner |  Mark Cuban |
| Episode (Shark Tank USA) | S15 E1 | |
| Air Date | Sep 29, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Chicago, Illinois, US | |
| Lifetime Worth (Sales) | $4.5M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of GATSBY Chocolate?
The co-founders of Gatsby Chocolate are brothers Ryan Bouton and Doug Bouton. They started the chocolate bar business in June 2021. Doug Bouton is the co-founder of the popular ice cream company Halo Top and currently serves as the co-founder and CEO of Gatsby Chocolate.
After earning his law degree from the University of Virginia School of Law, Doug worked at Proskauer Rose LLP for several years. Ryan Bouton is the Chief Marketing Officer for both Gatsby Chocolate and Halo Top International.
How Was The Shark Tank Pitch Of GATSBY Chocolate?
When Ryan and Doug Bouton appeared on Shark Tank, they explained their business and asked for $500,000 in exchange for 5% equity, valuing the company at $10 million. Guest Shark Candace Nelson was surprised by this valuation. Daymond John immediately said, “I’m out,” but later clarified he was joking.
The company reported $2.5 million in sales over the last 12 months. The retail price of each bar is $3.99, wholesale is $2.70, and the production cost is $1.90, giving them a 40% margin.
They expect annual sales of approximately $2 million this year, but last year they lost $3.5 million. Daymond John dropped out, but Lori Greiner expressed interest in the business.
Lori Greiner offered $250,000 in cash and a $250,000 loan at a 6% interest rate for a 20% stake. Kevin O’Leary made a competing offer of $500,000 for all venture debt in exchange for a 12% stake. Doug mentioned they would consider giving up 20% equity for celebrity brand ambassadors, prompting Lori to adjust her offer to a 25% stake.
Lori Greiner and Mark Cuban then teamed up, offering $250,000 in cash and a $250,000 loan for a 20% stake, with the equity increasing to 30% if the company reaches $10 million in sales and 40% at $20 million in sales. Doug countered with a proposal for 30% equity at $10 million in sales and 40% at $50 million in sales.
Finalized: Lori Greiner & Mark Cuban invested $250k + $250k Loan for a 20% Stake in Gatsby Chocolate, which increased to 30% at $10M in sales & 40% at $50M in Sales.
GATSBY Chocolate Shark Tank Update
Gatsby Chocolate secured a deal on Shark Tank with Mark Cuban and Lori Greiner, who invested $250,000 in cash and a $250,000 loan for a 20% stake.
After the episode aired, many people tried Gatsby’s chocolate bars and praised the taste, particularly because of their low-calorie content.
Lori Greiner launched a Twitter poll asking, “Do you like this & would you buy this #GatsbyChocolate – Lower calorie, better for you chocolate bar?” The poll received 237 votes, with 59% of respondents saying they would buy it.
On September 30, 2023, guest shark Candace Nelson shared photos with @PieWines and @GatsbyChocolate on Twitter.
Gatsby Chocolate is now available in several Sprouts retail stores in California.
Thanks to the successful funding on Shark Tank, the company expects a boost in sales, with one-day sales potentially reaching $1,000 following the airing of the episode.
What Is GATSBY Net Worth?
Gatsby’s net worth is estimated at $3.5 million. According to Shark Tank, the company had burned approximately $3.5 million in cash by 2022. After finalizing the deal with Mark Cuban and Lori Greiner, they plan to focus on making the business profitable and selecting a brand ambassador for the chocolate brand.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $2M *estimated |
| 2022 | $2.5M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2022 | $500k | Lori Greiner Mark Cuban |
Yes, GATSBY is still in business as of April 2024.
