Lady Alpha is the company behind ‘The Nursing Cool Cover,’ designed to provide relief to mothers and babies dealing with heat. This breastfeeding cover features three fans that help keep both the mother and baby cool during feeding.
The fans are blade-free, ensuring they won’t harm the baby’s fingers or the mother. Additionally, the cover controls fan noise, helping the baby stay focused while feeding or sleeping. The cover is available in five colors: Sage Remington, Champagne Mami, Midnight Magic, Cool Blue, and Hot Pink.
The cover with fans costs $59.95, while the cover alone is priced at $39.95. You can purchase this product from the official website.
| Company Name | Lady Alpha | |
| Founder | Jeremy Samuelson and Jacqueline Samuelson (Jackie) | |
| Founded | 2022 | |
| Product | The Nursing Cool Cover with Fan | |
| Asked For | $100K for 10% equity | |
| Final Deal | $100K for 10% equity | |
| Shark |  Barbara Corcoran | |
| Episode (Shark Tank USA) | S15 E17 | |
| Air Date | March 8th, 2024 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Greater Phoenix Area, Arizona, USA | |
| Lifetime Worth (Sales) | $150k *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Lady Alpha?
Jacqueline Samuelson (Jackie) is the Founder and CEO of Lady Alpha LLC. In addition to being a mother, Jackie worked as a sales coordinator at Brady Industries for one year.
Jeremy, who has a background in healthcare, currently works as the Strategic Sourcing Program Manager at HonorHealth.
How Was The Shark Tank Pitch Of Lady Alpha?
Jeremy and Jackie asked the Sharks for $100,000 in exchange for 10% equity. The full-pack product costs $59.95, with a production cost of $17.30. Seven months after launch, 1,400 units have been sold, generating $97,000 in revenue.
Jackie spent $15 to have her grandmother build the prototype in just two days, and the following day, she filed a provisional patent. Their current customer acquisition cost is $0, which is excellent.
They need $100,000 for inventory and have over 600 waiting orders. Barbara Corcoran offered $100,000 for 10% equity, which Jeremy and Jackie accepted.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Robert Herjavec | No Offer |
 Kevin O’Leary | No Offer |
 Mark Cuban | No Offer |
| Barbara Corcoran | $100k for 10% equity |
 Lori Greiner | No Offer |
| Founder’s (Countered) | No Counters |
| Final Deals | $100k for 10% equity |
Lady Alpha Shark Tank Update
Shark Barbara Corcoran invested $100,000 for 10% equity in Lady Alpha. Some people on Reddit have expressed their dislike for the brand’s name.
During their Shark Tank appearance, Jackie tried to convince the Sharks to invest in the business. While the product is currently available online, they need the Sharks’ help to get it into retail stores.
What Is Lady Alpha’s Net Worth?
Lady Alpha’s net worth is estimated at $0.5 million. Among the many startups that appear on ABC’s Shark Tank, only a few go on to make successful deals. According to Forbes, 73% of business owners do not receive the exact deal that was shown on TV.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2024 | *estimated |
| 2022 – 23 | $150k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $100k | Barbara Corcoran |
Yes, Lady Alpha is still in business as of March 2024.
