Modern Picnic, a New York-based brand founded by Ali Kaminetsky in 2018, specializes in stylish lunch boxes for women. After graduating from Lehigh University in 2016, Kaminetsky moved to New York for a retail job.
While bringing lunch to work daily, she realized that stylish and sophisticated lunch boxes for women were lacking. This inspired her to launch Modern Picnic.
To scale her business, Kaminetsky appeared on Shark Tank Season 15, Episode 13, seeking $400,000 for 6.5% equity at a $6.1 million valuation.
Modern Picnic offers a variety of chic lunch bags, including the Snacker, Kids Mini, Large Luncher, Tote, Backpack, and Wicker collection. All these lunch bags are available on Amazon. Prices range from $59 for the most affordable option to $250 for the Tote Lunchbag.
| Company Name | Modern Picnic | |
| Founder | Ali Kaminetsky | |
| Founded | 2018 | |
| Product | Stylish design lunch boxes for women | |
| Asked For | $400k for 6.5% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode (Shark Tank USA) | S15 E13 | |
| Air Date | Feb 2, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | New York, New York, USA | |
| Lifetime Worth (Sales) | $7M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Modern Picnic?
Ali Kaminetsky, the founder of Modern Picnic, started the company in 2018. Prior to launching Modern Picnic, she worked as an assistant buyer at Macy’s department store.
How Was The Shark Tank Pitch Of Modern Picnic?
Ali Kaminetsky appeared on Shark Tank seeking $400,000 for 6.5% equity, valuing Modern Picnic at $6.1 million. She shared her vision for the stylish lunch bags, which she conceived at age 22.
The average order value is $150, with a gross margin of 60%. Currently, 70% of sales come from e-commerce, while the rest are from wholesale and retail, including The Container Store.
Modern Picnic has sold 40,000 units, generating sales of under $6 million. Kaminetsky projects $2 million in sales for the year, with a loss of under $100,000. About 50% of sales revenue is allocated to marketing.
Despite her efforts, Kevin O’Leary and the other sharks declined to invest, citing concerns over the high marketing expenses.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Robert Herjavec | No Offer |
 Kevin O’Leary | No Offer |
 Mark Cuban | No Offer |
 Emma Grede | No Offer |
 Lori Greiner | No Offer |
| Founder’s (Countered) | No Counter |
| Final Deals | No Deal |
Modern Picnic Shark Tank Update
Modern Picnic did not secure a deal on Shark Tank despite a strong presentation from founder Ali Kaminetsky. The Sharks were concerned about Kaminetsky’s approach of spending 50% of gross sales revenue on marketing, which they felt was not sustainable.
Currently, detailed updates about the business are limited, but we are monitoring both the founder and the company for further information. Following the Shark Tank appearance, Kaminetsky received a significant order shortly after the episode aired, which kept her busy with shipping.
What Is Modern Picnic’s Net Worth?
Modern Picnic’s estimated net worth is $5 million. The global insulated lunch box market, valued at $0.40 billion, is projected to reach $0.69 billion by 2029. This indicates a growing opportunity in the lunchbox industry.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $6.1M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| N/A | N/A | N/A |
The company is headquartered in New York, United States, and employs 2-10 people according to its LinkedIn profile.
Yes, Modern Picnic is still in business as of August 2024.
frequently asked questions
Who founded Modern Picnic?
Modern Picnic was founded by Ali Kaminetsky.
Did Modern Picnic get a deal on Shark Tank?
No, Modern Picnic didn’t get deal on Shark Tank.
