Kinfield, founded by Nichole Powell in 2018, is a plant-based outdoor skincare brand that combines natural ingredients with scientific formulation to create products designed to protect the skin during outdoor activities.
The company emphasizes clean, chemical-free skincare solutions and operates with a commitment to eco-friendly practices, including recyclable packaging and a recycling program offering discounts for returned packaging.
Nichole Powell appeared on Shark Tank Season 14, Episode 11, seeking $250,000 for 5% equity, which valued the company at $5 million. The brand’s product lineup includes items such as Golden Hour, Sunglow SPF 35, Relief Balm, and Daily Dew SPF 35, all available on Kinfield’s website.
Their products are vegan, cruelty-free, Leaping Bunny certified, and designed to meet the needs of outdoor enthusiasts while promoting an environmentally conscious approach.
| Company Name | Kinfield |
| Founder | Nichole Powell |
| Founded | 2018 |
| Product | plants base outdoor skincare product brand |
| Asked For | $250K for 5% equity |
| Final Deal | $250K for 10% equity |
| Shark | Tony Xu and Barbara Corcoran |
| Episode (Shark Tank USA) | S14 E11 |
| Air Date | Jan 13, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | San Francisco, California, United States |
| Lifetime Worth (Sales) | $10 Million *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Cloud Cover SPF 35
- 100% Mineral Non-Nano Zinc
- 4.8 Star Rating
- Best Body Sunscreen
Another Shark Tank Pitch
Who Is The Founder Of Kinfield?
Nichole Powell is the founder and CEO of Kinfield, a plant-based outdoor skincare brand. Before starting Kinfield, she gained experience in marketing and business development.
Nichole worked as a Marketing Associate at Intuit for two years after earning her Bachelor of Arts in Political Science from the University of Wisconsin-Madison. She then served as the Head of Business Development at Modern Citizen for three years.
Her work and the success of Kinfield have garnered attention in prominent media outlets, including Forbes, Huff Post, InStyle, and The New York Times.
How Was The Shark Tank Pitch Of Kinfield?
Nichole Powell, founder and CEO of Kinfield, entered Shark Tank seeking $250,000 for 5% equity in her plant-based outdoor skincare brand. She shared her inspiration for creating Kinfield, rooted in her childhood experiences with chemical sunscreens that her parents used.
Nichole’s company offers products like Golden Hour and Sunglow SPF 35 and operates its own independently verified insect repellent laboratory, which has demonstrated up to 3 hours of protection.
Kinfield launched in the summer of 2019 and generated $45,000 in sales in its first year. Sales grew to $187,000 in 2020, $565,000 in 2021, and $1.5 million in 2022, with a projected total of $2.1 million by the end of 2022.
Despite these impressive figures, the company has yet to turn a profit, though it is expected to achieve profitability within a year to 18 months. Nichole reported a customer acquisition cost of $26 and a product margin of 75%-85%.
The production cost of Golden Hour is $4.53, with a retail price of $22, while Cloud Cover SPF 35 costs $5.04 to make and retails for $34. The average order value on their website is $45, and 80% of sales are direct-to-customer.
Mark Cuban expressed concerns about potential losses and additional costs associated with retail distribution, leading him to decline the offer. Barbara Corcoran proposed $250,000 for 10% equity plus a $2 royalty per unit sold.
Kevin O’Leary offered $250,000 for 5% equity plus a $0.50 royalty per unit until $750,000 was recouped. Lori Greiner, who previously invested in the Bug Bite Thing company, which achieved $25 million in sales and is available in 30,000 stores, offered $250,000 for 5% equity plus a $4 royalty per unit.
Tony Xu made an additional offer of $250,000 for 10% equity. Barbara matched this offer, and Nichole countered by proposing a combined $250,000 for 10% equity (5% each for Tony and Barbara). Lori Greiner decided to withdraw, expressing her regret.
Finalize: Tony Xu and Barbara Corcoran invest $250k in Kinfield for 10% equity.
What Happened To Kinfield After Shark Tank?
Many people congratulated Nichole Powell after her appearance on Shark Tank. Social media buzzed with excitement, and many expressed their intention to try Kinfield’s products.
Barbara Corcoran tweeted, “Welcome to the family, Kinfield! Excited to work with you, Tony.” As of January 2023, Kinfield had engaged over 24,000 outdoor enthusiasts.
Following the episode, Kinfield saw a surge in orders, and Nichole actively participated in packaging and shipping the products. By February 2023, the brand’s products were available at over 47 locations in the United States and Australia, reaching more than 4 million users.
In June 2023, Kinfield expanded its product line with the introduction of Cloud Clip and Kinfield Hat. As of now, further details about the company remain limited.
What Is the Net Worth of Kinfield?
Kinfield is valued at $5 million, reflecting its strong performance and annual revenue. The brand has garnered attention from numerous media outlets, contributing to its positive market presence.
The global market for anti-pollution skincare products is valued at $9.5 billion, indicating significant growth potential as environmental concerns rise. Kinfield’s success is partly attributed to Nichole Powell’s adept marketing skills. The company, which is women-owned, employs a team of nine women.
According to a January 2023 report by SimilarWeb, Kinfield.com attracts over 42,000 visitors, with 44% visiting the site directly.
Kinfield has been featured in over 65 media publications, including VOGUE, The New York Times, Refinery29, and NYMag’s The Cut, further cementing its reputation in the skincare industry.
Yes, Kinfield is still in business as of March 2024.
frequently asked questions
Who Founded Kinfield?
Kinfield was founded by Nichole Powell in 2018.
What is Kinfield worth?
Kinfield is estimated to be worth $5 million.
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