Totes Babies is a shopping cart seat carrier and Babies can fit the baby seat in the shopping cart when the mother goes shopping with her baby.
To use it in the cart, it must be Unroll the carrier, 4 The ARM grip has to be adjusted in the cart, putting the car seat in the baby carrier, and the Safety strap has to be put on.
It has a weight limit of 75lb and is compatible with any car seat.
The current price of this product is $44.95 and is available on Amazon, Target, Walmart, Costco, Home Depot, Publix, etc.
| Company Name | Totes Babies |
| Founder | Lindsey Fleischhauer and Stanley Valiulis |
| Product | shopping cart car seat carrier for babies |
| Asked For | $100,000 for 10% Equity |
| Final Deal | $100,000 for 25% Equity |
| Shark | Lori Greiner |
| Episode (Shark Tank USA) | Season 12 Episode 17 |
| Air Date | March 12, 2021 |
| Business Status | In Business |
| Net Worth | $2 Million *estimated |
| Website | Visit Website |
| Headquarters | Naperville, Illinois, US |
| Go To Amazon | Buy Now |
Another Shark Tank Pitch
Who Is The Founder Of Totes Babies?
Lindsey Fleischhauer is the Co-Founder and Inventor of Totes Babies Company. Her father Stanley is the Co-Founder, Operations of this company.
Lindsey is a salesperson and worked for more than 3 years at her father’s company, Southern Imperial, Inc.
She earned her Bachelor’s degree in Theater Arts from Northern Illinois University. According to LinkedIn, in March 2018, Lindsey started Totes Babies Company.
Stanley Valulis is a professional businessman, he has built multiple companies. For 19 years he was the President and CEO of Southern Imperial.
Right now this multiple business is run by it including High PSI Pressure Washing, Pro One Properties, and Subsourceinc.
Totes Babies Before Shark Tank
Inventor of this product, Lindsey would not have had much difficulty in starting the company as she was supported by her father Stanley.
This father and daughter have a lot of knowledge about business and sales as both have been doing this for years.
Apart from being the owner of the Stanley Multiple Company, he holds 40 patents for his product.
In 2017, she and her father participated in Chicago’s Baby Show and presented this idea.
After becoming the first product, she came up with the idea of two products, Tablet Mount & Phone Mount.
However, she has also got both these products patented.
This father & daughter team took the sales of the product and promoted it in various baby shows on local news outlets.
They have made this product available in many popular retail stores including Target, Walmart, Costco, Home Depot, Publix, etc.
How Was The Shark Tank Pitch Of Totes Babies?
Lindsey & Stanley asked the sharks for $100,000 for 10% equity after entering Shark Tank for Totes Babies.
This company was launched in August 2018 and so far its total sales have been $220k in 2021.
Each unit has a making cost of $9.90 and a selling cost of $39.95. Most of their sales are online, it is available on Amazon, BuyBuyBaby, Bed Bath & Beyond as well as their websites.
For the sales of the product, they used to do social media marketing like ad campaigns on Facebook, Instagram, etc.
they have spent $20,000 on Facebook Ads, and every month they are doing $2500. In this, their customer acquisition cost is 15%.
Mark liked this business idea very much and found this product unique problem solving but this business is not his type that’s why he is out.
Daniel liked their energy a lot but he cannot invest in it.
Robert made an offer of $100,000 for 25% equity, saying he would take the business to the corporate level.
Lori offered $100,000 for 25% equity with a licensing deal.
Daniel made the sudden jump and offered $100,000 for 22% equity.
Robert says he came with Daniel for $100,000 with 25% equity.
From Robert, Daniels & Lori Offer This Lindsey & Stanley agreed to Lori’s offer.
Totes Babies Shark Tank Update
After Shark Tank, this product was featured by many media publications including Chicago Tribune, Patch, Business2Community, and many more.
they have a plan that they will deliver this product to every parent so that parents do not have any problems while taking care of the baby while shopping.
In 2022, this product has become available on more than 20 retail platforms, including Target, Walmart, Costco, H-E-B, Safeway, Kroger, Publix, Albertson’s, Aldi, Sam’s Club, Hy-Vee, Lowe’s, Home Depot, Meijer, Piggly Wiggly, Winn-Dixie, Sprouts, Wegmans, Food Lion, Giant Food, Reasor’s, and many more.
If you want to buy online then you can search Amazon, BuyBuyBaby, Bed Bath & Beyond, and on their website.
They also sell phone and tablet mounts along with this baby product, priced at $14.95 and $24.95.
In 2022 this company launched the Boogie Bracelet in various colors like Pink, Teal & Grey.
Their product went out of stock a few months after this episode came out, we think its sales must have been very high.
Most of their sales from all online platforms come through Amazon. This product has done a lot of sales on Amazon and 85% of people have given a 5-star rating to this product out of 1000 people.
What Is The Totes Babies’ Net Worth?
Totes Babies’ net worth is estimated at $750,000.
One good thing is that the social media handle of this business is active. Every day she posts about her product and tries to increase engagement.
